Performance Marketing Manager | Scrabble & Jigsaw
full-time
Posted on January 2, 2024
Job Description
About the Role:
The candidate will be responsible for the D2C (website) Growth and Marketing function of the business. The candidate
will drive traffic to website via platforms and channels including but not limited to Meta, Google & affiliate marketing.
Key Responsibilities
1. Growth (performance) marketing on the D2C channels
a. Drive overall revenue growth on D2C.
b. First time customer acquisition
i. Allocate budgets based on targets for performance marketing spends
ii. Lead the team to develop creatives, audiences and campaigns to execute and achieve targets
iii. Conceptualize and execute campaigns on digital marketing platforms including (but not
limited to) Google, Meta, affiliates etc
c. Repeat customer marketing
i. Conceptualize and execute campaigns on Google and Metal platforms to get customers to
repurchase
2. Creatives planning: demand forecast for creatives and exhaustive creative analysis is an important part of this
role.
3. CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed,
product page listing etc.
4. Reporting & analytics - Daily / weekly / monthly reporting to be made and analysis to be done.
5. Attribution – should have strong knowledge on how attribution works.
6. Work with operations team to plan stock.
a. Drive overall revenue growth on D2C.
b. First time customer acquisition
i. Allocate budgets based on targets for performance marketing spends
ii. Lead the team to develop creatives, audiences and campaigns to execute and achieve targets
iii. Conceptualize and execute campaigns on digital marketing platforms including (but not
limited to) Google, Meta, affiliates etc
c. Repeat customer marketing
i. Conceptualize and execute campaigns on Google and Metal platforms to get customers to
repurchase
2. Creatives planning: demand forecast for creatives and exhaustive creative analysis is an important part of this
role.
3. CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed,
product page listing etc.
4. Reporting & analytics - Daily / weekly / monthly reporting to be made and analysis to be done.
5. Attribution – should have strong knowledge on how attribution works.
6. Work with operations team to plan stock.
Skills we are looking for
Must Haves:
• 4-6 years performance marketing experience in D2C or agency organizations
• Strong experience using performance marketing to drive traffic and revenue
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies,
including affiliate marketing, PPC, SEO, social media and other digital channels
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey
• At attitude to learn and being very, very customer centric
• Good spoken and written English
• Fast to respond and good communication skills
• Ability to work in a fast paced environment
Must Haves:
• 4-6 years performance marketing experience in D2C or agency organizations
• Strong experience using performance marketing to drive traffic and revenue
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies,
including affiliate marketing, PPC, SEO, social media and other digital channels
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey
• At attitude to learn and being very, very customer centric
• Good spoken and written English
• Fast to respond and good communication skills
• Ability to work in a fast paced environment