Sr. Graphic Designer

Company Overview

The Pant Project is redefining how India shops — combining design, comfort, and technology to create better-fitting, high-performance pants for modern consumers. As a fast-growing Direct-to-Consumer (D2C) and omnichannel menswear brand, we focus on innovation in fabrics, fit personalization, and seamless customer experience across online and offline channels. Our mission is to build the most comfortable, best-fitting pants in the country — delivered through a strong, premium brand experience.

Job Summary

As a Senior Graphic Designer, you will lead visual design across the brand — from paid media creatives to retail environments and packaging. The role involves translating business and campaign objectives into high-impact visual communication, while maintaining brand consistency. You will own the full design lifecycle — concept, execution, and delivery — and ensure that design aligns with business outcomes.

Responsibilities

• Design and optimize high-performing static and motion creatives for Meta, Google, and other paid media platforms.
• Create engaging website banners, landing page visuals, and email marketing creatives aligned with campaign objectives.
• Develop scroll-stopping social media creatives that balance brand storytelling with performance marketing goals.
• Ensure brand consistency across all physical retail environments and customer touchpoints.
• Lead the design and iteration of packaging elements, preparing print-ready files and coordinating with printers for high-quality output.
• Deliver pixel-perfect designs with strong attention to detail while managing multiple projects simultaneously in a fast-paced startup environment.

Qualifications

• Minimum 6+ years of experience in graphic design, preferably in D2C, fashion, retail, or consumer brands.
• Strong portfolio showcasing paid advertisement creatives, retail branding, and packaging design.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong command of layout, typography, color theory, composition, and visual storytelling.
• Experience with both digital-first and print-first production workflows.
• Ability to independently handle projects from concept to final delivery.

Preferred Skills

• Basic to intermediate video editing skills (Premiere Pro / After Effects preferred).
• Understanding of design systems, asset libraries, and scalable creative production.
• Familiarity with performance marketing metrics such as CTR, CPC, and conversion rates.
• Experience working with fashion, lifestyle, or retail-first D2C brands.

Experience

• 6+ years of relevant professional experience in graphic design.

Environment

• Location: Mumbai – Fort / Andheri.
• Work Type: Full-time in a fast-paced startup environment.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunity to own the visual identity of a breakout Indian consumer brand from the inside, working directly with the founders and leadership team to shape how the brand looks and feels across every channel.

Benefits

• Benefits details are not specified.