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Head of Brand Marketing | Scrabble

Posted on July 28, 2024

Job Description

<div>Location: Mumbai</div> <div>Experience: Able to drive day to day content on social media, content marketing, digital brand marketing,</div> <div>&nbsp;</div> <div>Community is a big piece for Superbottoms (won&#39;t find such talent - BlissClub, Man Matters, Gynoveda)</div> <div>&nbsp;</div> <div>Challenges: No senior marketing person, just social calendar exists. No traditional&nbsp;</div> <div>Existing team: content manager, brand manager, community manager mid level folks (executives below). DRs for the HoM. Social media reports to content.</div> <div>DM and PM rolls into Udbhav</div> <div>Pallavi only takes care of this piece, reports into her.</div> <div>CTC: 45L + ESOPs&nbsp;+ KRA based bonus 5%</div> <div>Title: Head of Brand Marketing</div> <div>D2C brands sector, consumer tech</div> <div>Social media and branding budgets: 25-30L includes influencers, offline branding (conservative budgets for now) - will roll into the person who joins.</div> <div>Interview process: Pallavi &gt; investor (Pooja, Lok - F2F) &gt; Assignment on their broad strategy/ past work and can be done live for the brand&nbsp;+ psychometric test (not disqualifier)</div>
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