Responsibilities:
Growth Strategy & CRM Execution:
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Develop and execute customer engagement and retention strategies that drive growth and align with long-term business goals.
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Work with cross-functional teams to create highly targeted, data-driven campaigns across channels (Whatsapp, Email, SMS, etc.), focusing on scaling customer retention and lifetime value.
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Prioritize initiatives that deliver the most significant growth impact, using CRM as one of the levers.

 

Data-Driven Insights:
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Deep dive into customer data to identify growth opportunities, track customer behavior, and build personalized experiences that enhance retention.
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Provide insights and actionable recommendations from data analytics to enhance the overall customer journey.
Cross-Functional Collaboration:
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Partner with the product, creative, and content teams to create campaigns that speak directly to customer needs and improve engagement.
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Build and optimize customer segmentation strategies to increase campaign effectiveness.
Innovation in Execution:
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Challenge existing methods and develop new, creative ways to increase customer retention and growth.
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Experiment with new tools, methods, and approaches for maximizing customer engagement.

 

Qualifications:
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Bachelor’s degree.
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1-2 years of experience in growth roles at startups or consulting (experience in CRM is a prefered).
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Strong first-principles thinker with demonstrated ability to break down and solve complex problems.
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Strong quantitative skills - knowledge of Advanced Excel is necessary
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Ability to manage projects end-to-end with a focus on data analytics and execution.
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Familiarity with CRM platforms (MoEngage, WebEngage, Tellephant, etc.) is a plus.