<div>Role Description for CRM Manager</div> <div><br /> Key Responsible areas</div> <div><br /> Strategy:</div> <div><br /> ● Planning &amp; strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation,<br /> retention &amp; improve user experience<br /> ● Develop user activation/onboarding campaigns for various user journey stages● Develop transactional, promotional &amp; informational content &amp; user targeting strategies that maximise user<br /> retention, reactivations and growth CRM Operations<br /> ● To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the<br /> objective of providing a great user experience across all their interactions with the product.<br /> ● Data backed optimisation in driving key metrics across engagement and retention<br /> ● Execute and Measure various user journey frameworks to ensure user delight and faster habit formation<br /> ● Cross functional collaboration between Product, Design and Marketing teams to enhance Product<br /> appeal, Creatives and communication<br /> ● Owning end to end creative conceptualisation and creation in collaboration with the in-house design<br /> team</div> <div>&nbsp;</div> <div>Measurement:<br /> ● Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc<br /> ● Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion<br /> percentages and numbers<br /> ● Working closely with Data team to understand key movers and implement learnings into strategy for<br /> continuous improvement in User delight and key business objectives<br /> Basic Requirement:<br /> ● 2 + years of core work experience<br /> ● Experience and Understanding the use of &quot;CLEVERTAP&quot;</div>