Senior Performance Marketing Manager – Meta

Company Overview

Not specified.

Job Summary

We are seeking a highly experienced Senior Performance Marketing Manager – Meta to take ownership of our Meta advertising channel, managing a seven-figure monthly budget. The role involves developing and executing comprehensive Meta advertising strategies, optimizing campaigns for performance and profitability, and collaborating with cross-functional teams to drive growth across multiple e-commerce platforms including TikTok Shop, Target, QVC, Walmart, Amazon, and Wholesale. The ideal candidate will have a proven track record of scaling ad spend while maintaining efficiency and will play a key role in shaping our paid media efforts.

Responsibilities

• Own Meta strategy, P&L, budgets, forecasting, and scaling roadmap to ensure growth and profitability.
• Manage $300K+ monthly Meta ad spend, with experience in handling seven-figure budgets preferred.
• Develop and optimize account architecture, campaign structure, bidding strategies, and budget allocation.
• Drive daily pacing, optimization, anomaly detection, and performance decision-making to maximize results.
• Build and oversee the creative testing framework and guide overall creative strategy.
• Measure and analyze performance across Meta, Shopify, Triple Whale, and contribution margin metrics.
• Drive incrementality, blended CAC, payback periods, and profitability-led decision-making.
• Collaborate with Creative, CRO, Retention, and Finance teams to align strategies and optimize campaigns.
• Hire, mentor, and develop future media buyers as the team scales.

Qualifications

• 4–7+ years of hands-on Meta media buying experience within D2C or consumer brands.
• Proven ownership of $300K+ monthly Meta ad spend for a single brand or account.
• Strong track record of scaling ad spend while maintaining or improving efficiency.
• Deep expertise in Meta Ads, including Advantage+, CAPI, DPA/catalog, bidding, and post-iOS measurement.
• Strong understanding of contribution margin, incrementality, and blended metrics.
• Experience independently building and operating a creative testing framework.
• Highly analytical, fast-moving, and comfortable managing a live seven-figure budget.
• U.S./international D2C experience highly preferred.
• Experience in categories such as Home, Mattress, Furniture, or other considered-purchase sectors is a plus.
• AI-native approach to daily performance marketing workflows.

Preferred Skills

• Advanced knowledge of Meta’s advertising ecosystem and measurement tools.
• Strong collaboration and communication skills.
• Leadership and mentorship capabilities.
• Familiarity with Shopify, Triple Whale, and other e-commerce analytics platforms.
• Experience working in a remote environment with overlapping U.S. business hours.

Experience

• 4–7+ years of direct experience in media buying, specifically with Meta platforms.
• Demonstrated success in managing and scaling $300K+ monthly ad spend.
• Proven ability to optimize campaigns for performance, efficiency, and profitability.

Environment

• Remote work with a preference for candidates based in India or those able to work with strong overlap with U.S. business hours.
• Fast-paced, data-driven environment requiring high analytical skills and agility.
• Collaboration with cross-functional teams including Creative, CRO, Retention, and Finance.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.