<p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Key Responsibilities</span></span></strong></span></span></p> <ul> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Social Media Strategy: </span></span></b></span></span></span></span>

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	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Develop and execute comprehensive strategies for social media marketing to enhance brand visibility, engagement, and customer loyalty.</span></span></span></span></span></span></li>
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Manage content creation, community engagement, and influencer partnerships across social media platforms (e.g., Instagram, Facebook, Twitter) to drive audience growth and advocate for the brand.</span></span></span></span></span></span></li>
</ul>
</li>

</ul> <p style="margin-left:96px; text-align:justify; margin-bottom:11px">&nbsp;</p> <ul> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Digital Marketing Initiatives: </span></span></b></span></span></span></span>

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	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Plan and implement digital marketing campaigns, including paid advertising, email marketing, and SEM, to drive targeted traffic and conversions.</span></span></span></span></span></span></li>
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Utilize data-driven insights to optimize campaign performance and maximize ROI across digital channels.</span></span></span></span></span></span></li>
</ul>
</li>

</ul> <p style="margin-left:96px; text-align:justify">&nbsp;</p> <p style="margin-left:96px; text-align:justify">&nbsp;</p> <ul> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Direct Marketing Campaigns:</span></span></b> </span></span></span></span>

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	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Strategize and execute targeted direct marketing campaigns, including email marketing, SMS campaigns, and direct mail, to engage existing customers and acquire new ones.</span></span></span></span></span></span></li>
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Leverage customer segmentation and personalization strategies to enhance campaign effectiveness and drive conversions.</span></span></span></span></span></span></li>
</ul>
</li>

</ul> <p style="margin-left:96px; text-align:justify; margin-bottom:11px">&nbsp;</p> <ul> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Go-to-Market (GTM) Strategy:</span></span></b></span></span></span></span>

<ul style="list-style-type:circle">
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Collaborate cross-functionally with product development, sales, and other teams to develop integrated GTM strategies for new product launches and promotions.<b> </b></span></span></span></span></span></span></li>
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Drive execution of GTM plans, including market research, pricing strategy, and promotional activities, to achieve sales targets.</span></span></span></span></span></span></li>
</ul>
</li>

</ul> <p style="margin-left:96px; text-align:justify">&nbsp;</p> <p style="margin-left:96px; text-align:justify">&nbsp;</p> <ul> <li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><b><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Analytics and Reporting:&nbsp;&nbsp; </span></span></b></span></span></span></span>

<ul style="list-style-type:circle">
	<li style="text-align:justify"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Collaborate cross-functionally with product development, sales, and other teams to develop integrated GTM strategies for new product launches and promotions.<b> </b></span></span></span></span></span></span></li>
	<li style="text-align:justify; margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Aptos,sans-serif"><span lang="EN-IN" style="font-size:10.0pt"><span style="font-family:&quot;Verdana&quot;,sans-serif">Drive execution of GTM plans, including market research, pricing strategy, and promotional activities, to achieve sales targets.</span></span></span></span></span></span></li>
</ul>
</li>

</ul>