<p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b>Position Name - Quick Commerce - Performance Marketing Specialist</b></span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Experience - 2 to 5 years</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">KRA</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Job description</span></span></span></p> <p style="margin-bottom:11px">&nbsp;</p> <ul> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Manage and create marketing campaigns for our in-house brands across Quick Commerce platforms (Blinkit, Zepto, Instamart, BBNow).</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Monitor key campaign performance metrics such as impressions, clicks, cost-per-mille (CPM), click-through rate (CTR), conversions, return on ad spend (ROAS), ACOS, and TACOS.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Handle CPM and CPC-based campaigns, adjusting bids, ad targeting, and product selections to optimize ROI and meet KPIs.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Oversee high-budget marketing campaigns, ensuring effective budget allocation and adjustments to maximize campaign performance and achieve business goals.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Review and present weekly and monthly performance reports, providing insights and actionable recommendations.</span></span></span></li> <li><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Continuously improve campaign performance by analyzing internal data, competitive insights, and staying up-to-date with industry trends.</span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Maintain strong relationships with key points of contact from channel partners.</span></span></span></li> </ul> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Qualifications:</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Education Background:</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Any Graduate or MBA</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Experience: 1-2 years in the eCommerce industry with a similar role</span></span></span></p> <p style="margin-bottom:11px">&nbsp;</p> <p style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif">Logical thinking and mathematical ability to work with figures without compromising on accuracy</span></span></span></p>