Roles & Responsibilities:<br /> Customer Acquisition (Paid Media)<br /> •<br /> Plan, execute, and optimize campaigns across platforms like Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and other relevant channels.<br /> •<br /> Continuously test creatives, audiences, and funnel strategies to reduce CAC and drive ROAS.<br /> •<br /> Manage budgets, bidding strategies, and media planning with performance targets in mind.<br /> Customer Retention & CRM<br /> •<br /> Own the CRM calendar, creating lifecycle campaigns via email, SMS, and push notifications.<br /> •<br /> Set up and optimize marketing automation journeys using platforms like Klaviyo, WebEngage, or similar.<br /> •<br /> Leverage customer data for segmentation, personalization, and increasing CLTV.<br /> Shopify & Conversion Optimization<br /> •<br /> Work with the Shopify site for campaign landing page creation, product optimization, and promotional flows.<br /> •<br /> Collaborate with developers/designers to improve site experience and funnel efficiency.<br /> •<br /> Monitor and analyse user behaviour using tools like GA4, Hotjar, and Shopify Analytics.<br /> Qualifications & Key Capabilities<br /> •<br /> 2–6 years of experience in D2C growth, performance marketing, or eCommerce marketing.<br /> •<br /> Proven track record of running acquisition campaigns across Meta, Google, and other platforms.<br /> •<br /> Hands-on experience with CRM tools and building retention automations.<br /> •<br /> Basic working knowledge of Shopify (including apps, themes, and integrations).<br /> •<br /> Strong analytical skills – able to use data to make decisions and drive insights.<br /> •<br /> A self-starter with a bias for action, experimentation, and continuous learning.