Brand Profile :
The Good bug is India’s first Gut-health focused, Health & Wellness brand built around Prebiotics and
Probiotics. Our core belief lies in the fact that the Gut is truly the center to overall Health & Wellbeing.
It’s not only connected to Digestive Health but whether it’s Immunity, Metabolism & Weight Loss,
Gynaecological Health for women, Sleep or Mental Wellbeing; it’s all connected to the Gut. And hence
through your Gut, you can get a hold on all these problems.
On this premise, we created a science-backed range of probiotics with clinically tested strains of
bacteria for Adults & Kids to help fix your Gut and through that, holistically solve digestive, core &
women’s health for daily wellness.
Job Responsibilities :
• Develop and execute performance marketing strategies for Meta ads and third-party e-commerce ad
boosting campaigns
• Optimise campaigns to maximize ROI, conversions, and revenue.
• Analyse campaign data to identify opportunities for improvement and growth.
• Collaborate with internal teams to ensure campaigns are aligned with overall business goals.
• Stay up to date with industry trends, changes in ad platforms, and emerging technologies to ensure
our campaigns are competitive.
• Continuously test and experiment with different ad formats, messaging, targeting, and bidding
strategies to improve performance.
• Monitor and report on campaign performance and provide recommendations for optimization and
improvement.

 

Qualifications :
•Bachelor's degree in marketing, advertising, or related field
• 4-5 years of experience in performance marketing, with a focus on Meta and Google ads and
third-party e-commerce ad boosting
• Strong analytical skills with experience in campaign data analysis and optimization
• Experience with ad platforms such as Facebook/Meta Ads, Google Ads and Amazon Advertising
• Familiarity with third-party e-commerce ad boosting platforms.
• Knowledge of SEO and SEM best practices