Performance Marketing Manager | Scrabble
Posted on December 19, 2023
Job Description
<div>Brand Profile :<br />
The Good bug is India’s first Gut-health focused, Health & Wellness brand built around Prebiotics and<br />
Probiotics. Our core belief lies in the fact that the Gut is truly the center to overall Health & Wellbeing.<br />
It’s not only connected to Digestive Health but whether it’s Immunity, Metabolism & Weight Loss,<br />
Gynaecological Health for women, Sleep or Mental Wellbeing; it’s all connected to the Gut. And hence<br />
through your Gut, you can get a hold on all these problems.<br />
On this premise, we created a science-backed range of probiotics with clinically tested strains of<br />
bacteria for Adults & Kids to help fix your Gut and through that, holistically solve digestive, core &<br />
women’s health for daily wellness.<br />
Job Responsibilities :<br />
• Develop and execute performance marketing strategies for Meta ads and third-party e-commerce ad<br />
boosting campaigns<br />
• Optimise campaigns to maximize ROI, conversions, and revenue.<br />
• Analyse campaign data to identify opportunities for improvement and growth.<br />
• Collaborate with internal teams to ensure campaigns are aligned with overall business goals.<br />
• Stay up to date with industry trends, changes in ad platforms, and emerging technologies to ensure<br />
our campaigns are competitive.<br />
• Continuously test and experiment with different ad formats, messaging, targeting, and bidding<br />
strategies to improve performance.<br />
• Monitor and report on campaign performance and provide recommendations for optimization and<br />
improvement.</div>
<div> </div>
<div>Qualifications :<br />
•Bachelor's degree in marketing, advertising, or related field<br />
• 4-5 years of experience in performance marketing, with a focus on Meta and Google ads and<br />
third-party e-commerce ad boosting<br />
• Strong analytical skills with experience in campaign data analysis and optimization<br />
• Experience with ad platforms such as Facebook/Meta Ads, Google Ads and Amazon Advertising<br />
• Familiarity with third-party e-commerce ad boosting platforms.<br />
• Knowledge of SEO and SEM best practices</div>