Media Lead

Company Overview

Information about the company is not specified.

Job Summary

We are seeking an experienced and data-driven Media Lead to develop and execute integrated media strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate will be responsible for planning, buying, optimizing, and analyzing media campaigns across digital and traditional channels while managing agency relationships and media budgets.

Responsibilities

• Develop and implement comprehensive media strategies aligned with business and marketing objectives.
• Plan, execute, and optimize media campaigns across digital, social, search, display, video, OTT, print, radio, outdoor, and television channels as applicable.
• Manage media budgets, allocations, forecasting, and spend optimization to maximize return on investment (ROI).
• Collaborate with creative, content, brand, and performance marketing teams to ensure campaign effectiveness.
• Evaluate media opportunities, partnerships, sponsorships, and strategic collaborations.
• Monitor campaign performance and provide actionable insights to improve efficiency and effectiveness.
• Lead media planning, media buying, audience targeting, and campaign execution processes.
• Manage relationships with media agencies, publishers, vendors, and platform partners.
• Analyze market trends, consumer behavior, competitor activities, and media consumption patterns.
• Prepare regular reports and presentations on campaign performance, media investments, and business impact.
• Ensure campaigns adhere to brand guidelines and industry best practices.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 5–10 years of experience in Media Planning, Media Buying, Performance Marketing, Advertising, or related functions.
• Strong understanding of digital media platforms including Google Ads, Meta Ads, YouTube, LinkedIn, programmatic advertising, and analytics tools.
• Experience managing large-scale media budgets and multi-channel campaigns.
• Strong analytical and data interpretation skills.
• Excellent stakeholder management, negotiation, and communication skills.
• Proven ability to deliver measurable results through media investments.

Preferred Skills

• Experience working with consumer brands, D2C (Direct-to-Consumer), FMCG (Fast-Moving Consumer Goods), Retail, E-commerce, or Media Agencies.
• Familiarity with attribution models, marketing analytics, and customer acquisition strategies.
• Experience with media measurement and reporting tools.
• Strong project management and leadership capabilities.

Experience

5–10 years of relevant experience in media planning, media buying, performance marketing, advertising, or related functions.

Environment

Based in Mumbai, full-time position reporting to the CMO, Head of Marketing, or Marketing Director. Specific work setting details are not provided but it is likely to be an office environment.

Salary

Compensation is provided as per company standards and candidate experience.

Growth Opportunities

Information about growth opportunities within the company is not specified.

Benefits

Information regarding benefits such as insurance or paid leave is not specified.