Senior Growth Manager

Company Overview

A rapidly scaling, content-first entertainment app that is redefining the landscape of short-form video. They aim to create a unique universe of short-form videos and AI-generated originals, captivating audiences across India, focusing on delivering binge-worthy viewing experiences.

Job Summary

As the Senior Growth Manager for India, you will be instrumental in driving user acquisition and leading our growth strategy. This leadership role encompasses creative strategy, data-driven decision-making, and execution, with complete ownership of growth metrics in a dynamic and high-growth environment.

Responsibilities

• Lead the Charge on User Acquisition: Develop and execute a comprehensive growth strategy across paid and organic channels to rapidly scale the user base.
• Build and Mentor a High-Performing Team: Guide and inspire a team focusing on performance marketing, affiliate marketing, SEO/ASO, and strategic partnerships.
• Master the Growth Playbook: Create and implement a data-driven growth plan, balancing long-term brand building with immediate, high-impact wins to meet and exceed targets.
• Innovate and Experiment: Continuously ideate, test, and scale unconventional acquisition channels to stay ahead of the curve.
• Champion a Data-First Approach: Utilize quantitative A/B testing results alongside qualitative user research to inform and validate marketing decisions.
• Drive Cross-Functional Collaboration: Work closely with content, product, and tech teams to create a seamless and powerful growth loop.

Qualifications

• A Bachelor's or Master's degree from a top-tier institution.
• 5+ years of hands-on experience in a high-growth environment.
• Strong analytical and data skills with the ability to optimize every stage of the funnel.
• A consumer-obsessed mindset with a deep desire to understand Indian consumer behavior.
• Detail-oriented and adaptable, thriving in fast-paced environments.
• A passion for technology products and the digital content landscape.

Preferred Skills

• Experience in user acquisition for Over-The-Top (OTT), Gaming, or Direct-to-Consumer (D2C) brands.
• Background in Fast-Moving Consumer Goods (FMCG) brand marketing is a plus.

Experience

• Minimum of 5 years of experience in marketing, preferably in a high-growth startup or technology environment.

Environment

• Full-time, onsite position located in Bengaluru, India. The role demands a collaborative environment and the ability to navigate a fast-paced and dynamic workplace.

Salary

• Not specified.

Growth Opportunities

• Significant potential for personal and professional growth in a fast-scaling company, with a rare opportunity to shape the growth story of a breakout product.

Benefits

• Not specified.