• Brand Strategy Development
  • Design and implement brand strategies that align with Brindco’s vision and market demands.
  • Define brand positioning and value propositions that resonate with target consumers and trade partners (e.g., retailers, HoReCa).
  • Monitor brand health, ensuring alignment with sales, marketing, and distribution goals.
• Marketing & Activation
  • Create impactful marketing campaigns and materials (digital, print, POS, etc.).
  • Oversee product launches and consumer promotions in collaboration with sales, distribution, and agency partners.
  • Manage brand communications, messaging, and storytelling across touchpoints (multimedia, content, PR, sponsorship, etc).
• Market & Consumer Insights
  • Conduct market research and consumer analytics to identify trends, competitor moves, and growth opportunities.
  • Evaluate performance via metrics (sales, market share, ROI) and adjust strategies accordingly.
• Cross-functional Collaboration
  • Coordinate with supply chain, sales, finance, and procurement teams for seamless brand execution.
  • Work with international suppliers to align product requirements, packaging, and promotional support.
• Trade & Distribution Engagement
  • Support field sales teams with brand training, storytelling, and merchandising tools.
  • Monitor on-ground execution across key channels—retail, modern trade, and HoReCa—for visual excellence and activation quality.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Significant years in brand management—ideally within alcoholic beverages, FMCG, or premium lifestyle brands.
• Strong marketing, communication, and analytical capabilities.
• Proficiency in budget planning, P&L, and campaign ROI assessments.