Job Description
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Brand Strategy Development</span></span></b></span></span></span></span>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Design and implement brand strategies that align with Brindco’s vision and market demands.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Define brand positioning and value propositions that resonate with target consumers and trade partners (e.g., retailers, HoReCa).</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Monitor brand health, ensuring alignment with sales, marketing, and distribution goals.</span></span></span></span></span></span></li>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Marketing & Activation</span></span></b></span></span></span></span>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Create impactful marketing campaigns and materials (digital, print, POS, etc.).</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Oversee product launches and consumer promotions in collaboration with sales, distribution, and agency partners.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Manage brand communications, messaging, and storytelling across touchpoints (multimedia, content, PR, sponsorship, etc).</span></span></span></span></span></span></li>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Market & Consumer Insights</span></span></b></span></span></span></span>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Conduct market research and consumer analytics to identify trends, competitor moves, and growth opportunities.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Evaluate performance via metrics (sales, market share, ROI) and adjust strategies accordingly.</span></span></span></span></span></span></li>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Cross-functional Collaboration</span></span></b></span></span></span></span>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Coordinate with supply chain, sales, finance, and procurement teams for seamless brand execution.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Work with international suppliers to align product requirements, packaging, and promotional support.</span></span></span></span></span></span></li>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Trade & Distribution Engagement</span></span></b></span></span></span></span>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Support field sales teams with brand training, storytelling, and merchandising tools.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 1.0in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Monitor on-ground execution across key channels—retail, modern trade, and HoReCa—for visual excellence and activation quality.</span></span></span></span></span></span></li>
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<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:13.5pt"><span style="font-family:"Times New Roman","serif"">Qualifications</span></span></b></span></span></span></p>
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<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Significant years in brand management—ideally within alcoholic beverages, FMCG, or premium lifestyle brands.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Strong marketing, communication, and analytical capabilities.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Proficiency in budget planning, P&L, and campaign ROI assessments.</span></span></span></span></span></span></li>
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<span style="font-size:12.0pt"><span style="line-height:115%"><span style="font-family:"Times New Roman","serif"">Collaborative mindset with strong interpersonal skills.</span></span></span>
