Offline Marketing Head – North

Company Overview

Auresta is a leading organization focused on driving growth and revenue through integrated marketing strategies. The company is dedicated to delivering exceptional results in the offline marketing realm, especially across North India.

Job Summary

The Offline Marketing Head for North India will be instrumental in owning and driving regional revenue growth. This role emphasizes the integration of offline demand generation (Below The Line - BTL) with center-level conversion and operational excellence, ensuring the achievement of top-line targets and maximizing marketing ROI.

Responsibilities

• Revenue Ownership

  • Own top-line targets for North India across all centers.
  • Ensure predictable monthly revenue delivery with strong pipeline visibility.

• Offline Marketing (BTL) ROI

  • Plan and execute high-ROI offline campaigns, including corporate tie-ups, business from Public Sector Undertakings (PSUs) and government departments, camps, local partnerships, and doctor referrals.
  • Manage budget allocation and ROI tracking for all BTL spending.
  • Ensure a tight linkage between leads generated and center conversions.

• Team Leadership

  • Lead the offline marketing team.
  • Build a high-performance, target-driven culture within the team.

• Performance Management

  • Track and improve key metrics such as Cost per Lead (CPL), Cost per Acquisition (CPA), revenue per center, and revenue per team member.
  • Monitor marketing spend ROI (Revenue / Spend).
  • Conduct weekly business reviews (WBRs) and maintain daily dashboards.

• Market Development

  • Identify new micro-markets and expansion opportunities.
  • Build local partnerships with doctors, clinics, and corporates.

Qualifications

• Proven experience in offline marketing, preferably in a leadership capacity.
• Strong analytical skills with the ability to measure and optimize marketing performance.
• Excellent communication and interpersonal skills.
• Experience in revenue growth management and performance metrics.
• Educational qualifications: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Preferred Skills

• Familiarity with the healthcare or wellness industry would be a plus.
• Previous experience in managing teams and leading strategic initiatives would be advantageous.

Experience

• Minimum 5-7 years of relevant experience in offline marketing or business development roles, with a focus on achieving revenue targets and team performance.

Environment

This position is based in Delhi and may require travel across North India to support operational needs and team collaborations.

Salary

Not specified.

Growth Opportunities

Opportunities for advancement within the company as the marketing function expands and evolves in the region.

Benefits

Not specified.