Creative Director

Job Summary

We are looking for a Creative Director to own creative strategy and performance across paid advertising and brand communication. The role will focus on analyzing creative performance, building frameworks for high-converting videos, identifying new customer personas and winning angles, and improving the creative win rate month-on-month. The Creative Director will work closely with the Creative Lead, who will owner execution, production, timelines, and day-to-day creative operations.

Responsibilities

• Own creative strategy across performance marketing and key brand communication.
• Analyze creative performance and identify patterns across winning and losing creatives.
• Build frameworks for creating high-converting video ads.
• Improve and maintain creative win rate month-on-month.
• Identify new customer personas, use cases, consumer problems, and motivations.
• Discover and test new winning angles, hooks, propositions, and formats.
• Build a structured creative testing framework across personas, angles, hooks, creators, and formats.
• Translate performance learnings into clear creative briefs for the execution team.
• Identify creative fatigue and develop new concepts before existing winners decline.
• Maintain a repository of creative learnings, winning concepts, personas, and angles.
• Work closely with Performance Marketing to connect creative performance with Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), conversion, and scalability.
• Review concepts, scripts, and creatives to maintain both performance and brand quality.

Qualifications

• 5-8+ years of experience in performance creative, creative strategy, advertising, or consumer brands.
• Strong analytical ability and experience using creative performance data to make decisions.
• Strong understanding of performance marketing and metrics such as CAC, ROAS, Click-Through Rate (CTR), conversion rate, and creative win rate.
• Experience developing creative testing frameworks and identifying winning advertising concepts.
• Strong understanding of consumer psychology, personas, messaging, hooks, and direct-response advertising.
• Ability to combine creative judgment with structured experimentation and data.
• Experience in Direct-to-Consumer (D2C), Fast-Moving Consumer Goods (FMCG), consumer health, nutrition, beauty, or other consumer categories is preferred.

Preferred Skills

• (No additional skills provided)

Experience

• 5-8+ years in relevant fields.

Environment

• (No specific work setting provided)

Salary

• (Salary details not provided)

Growth Opportunities

• (No growth opportunities mentioned)

Benefits

• (No benefits listed)