Job Description
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<div dir="ltr"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Key Responsibilities</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's business objectives and target audience. Identify key marketing channels and tactics to effectively reach and engage customers, users and influencers</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Campaign Planning and Execution: Plan, execute, and monitor marketing campaigns across various channels such as digital advertising, social media, email marketing, content marketing, and events. Coordinate with internal teams and external vendors to ensure seamless execution.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Brand Management: Maintain brand consistency across all marketing efforts and materials. Develop and enforce brand guidelines, messaging, and visual identity.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Market Research and Analysis: Conduct market research to understand industry trends, customer needs, and competitor activities. Analyze market data and customer insights to identify opportunities for product positioning, messaging, and targeting.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Product Marketing: Collaborate with product, design and technology teams to develop effective product marketing strategies and messaging. Create product positioning, value propositions, and compelling marketing collateral to drive product awareness and adoption.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Marketing Communications: Create and manage marketing communications materials, including website content, blogs, white papers, case studies, sales presentations, and press releases. Ensure consistent messaging and brand voice across all communication channels.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Lead Generation and Conversion: Develop lead generation strategies to drive qualified leads for the sales team. Collaborate with sales teams to optimize lead conversion rates through effective nurturing campaigns, lead scoring, and marketing automation.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Event Planning and Management: Coordinate and participate in industry events, trade shows, conferences, and webinars to enhance brand visibility, generate leads, and build industry relationships. Manage event logistics, including booth design, collateral production, and post-event follow-up.</b></span></span><br />
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Budget Management: Develop and manage marketing budgets, allocating resources effectively across different marketing initiatives. Monitor and control expenditures to ensure cost-effective marketing campaigns.</b></span></span></div>
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<div dir="ltr"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Key Qualifications</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">A bachelor’s degree in marketing, business, communications, or a related field, as well as an MBA.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">+5 years of experience in B2B marketing from product, software, tech companies operating in the financial and banking sector.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Excellent written and verbal communication skills, with the ability to craft compelling content.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Knowledge of marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Zoho, Google Analytics, LinkedIn Ads, etc.).</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Proficient in Excel and PowerPoint. Knowledge of tools like Canva, Figma, and other AI tools.</b></span></span></div>
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<div dir="ltr"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Why Join Us?</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Define the marketing strategy for a fast-growing AI-driven fintech.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Shape the future of AI & alternative data analytics in BFSI.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Take ownership & drive marketing innovation.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Work with a high-performance team in a dynamic environment.</b></span></span></div>
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<div dir="ltr" role="presentation"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><b id="docs-internal-guid-a573eed5-7fff-14e1-8162-2f151642ac08">Competitive Compensation & ESOPs for long-term wealth creation.</b></span></span></div>
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