Regional Sales Manager | Scrabble & Jigsaw
Job Description
Regional Sales Manager position Reporting to Zonal Sales Director – South Location Chennai, Tamil Nadu Brief Overview of the Company Cipla Health Limited is an independent subsidiary of Cipla which takes care of the Consumer Healthcare business. We offer a folio of diverse brands, distilled out of innovation and the desire to help consumers attain a state of wellbeing. Nicotex, Cofsils, Omnigel, Paracip, Prolyte ORS, Cipladine, Mamaxpert, Endura, Naselin, Cetafresh and Maxirich are some of our state-of-the-art products that are aimed at not only the betterment of health but also lifestyle enhancement. With innovation as an integral part of the DNA, Cipla Health started the journey of independent consumer healthcare brand in 2015 and launched brands and products based on thorough market research, driving the company’s growth through their individual USPs, and a focus on the end goal - to build a healthy and strong future for the Indian consumers. As a research-driven and fast-paced start-up, we continuously strive to stay ahead and contribute to the on-going need for quality healthcare and an improved lifestyle with our wellness range trusted by the consumers. We take pride in our inclusive work culture that supports and motivates employees. We promote teamwork and encourage clear and straight communication.
Roles and Responsibilities a. Setting up a strong and sustainable mixed channel (OTC, FMCG, PWS, Rx) distribution, including appointing channel partners, setting up sales infra and appointing channel dedicated sales team b. Driving the regions Sales Revenue targets c. Sales & Distribution: Identifies Distributor, helps build their organization and responsible for capability building d. Supervision & implementation of on ground marketing programmes for assigned territory (which includes trade activation) and lead sales execution across the territory (distribution, in-store availability, activation & merchandising implementation) e. Identify on-ground business issues: Monitor & audit daily business Issues & provide market/sales feedback and complete all necessary reports within the stipulated time frame f. Identify opportunities: maximising business relationships & tapping market information by gathering competitors’ info (promotions, launches, organization changes, etc.) and regularly update the sales force teams g. Monitor & track Trade Budgets
h. Advising on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort, realistic costs of operating the sales force and sales promotion programme plans i. Responsible for obtaining business results through region wise planning & execution of company strategies, effective people management and team capability building j. Target achievement through planning & execution of sales promotion activities at retailer points within the assigned territory. k. Channel Management - Develop strong working relationship with distributors, manage distributors for achievement of sales priorities for the region l. Responsible for coordination with the Regional Customer Marketing, commercial finance, and other key stake holders in the business in the assigned area. m. Responsible for the planning, recruitment, direction, organisation, and management of Territory Sales Incharges & Area Sales Managers to accomplish specific objectives. n. Coaching and mentoring of TSIs & ASMs to enable them to carry out their roles & responsibilities in an effective manager o. Responsible for monitoring the performance of the team by establishing a system of reports and communications such as sales reports & activity trackers p. Timely appraisal of team and timely feedback to TSIs & ASMs regarding their performance, developmental plan for personal and career growth, feedback to ZSD and National Sales Head about the performance of each direct & indirect report q. Talent Management within the region, finding out right talent for right role & nurture talent
Job Requirements a. MBA (or MBA Equivalent) from Tier 1 / Tier 2 college b. Preferable age: Not more than 35 years c. Experience: should have at least 10 years of experience in FMCG / OTC Channel Sales, with notable exposure to wholesale business d. Should have at least 5 years of geography experience. e. Should have relevant sales exposure in OTC, FMCG (Groceries & Kirana Stores), OTC & FMCG Distributor (mandatory), SS (Super stockiest), Wholesale f. Good team management & coaching skills g. Should possess Analytical & Problem - Solving Skills to interpret and draw insights from available data
