Product Manager - D2C

Company Overview

Not specified.

Job Summary

The Product Manager - D2C is responsible for leading the development and execution of the direct-to-consumer (D2C) product strategy. This role involves understanding customer needs, defining product vision, and collaborating with cross-functional teams to deliver innovative solutions that enhance the company's market presence and customer experience.

Responsibilities

• Develop and implement the product roadmap for the D2C channel, aligning with overall business objectives.
• Conduct market research and analyze customer feedback to identify opportunities for product improvements and new features.
• Collaborate with design, engineering, marketing, and sales teams to ensure successful product launches and ongoing enhancements.
• Define product requirements, user stories, and acceptance criteria to guide development teams.
• Monitor product performance metrics and user engagement to inform future product iterations.
• Manage the product lifecycle from conception through launch, ensuring timely delivery and quality standards.

Qualifications

• Proven experience in product management, preferably within the D2C or e-commerce sector.
• Strong understanding of digital product development, user experience, and customer journey mapping.
• Excellent project management and organizational skills.
• Proficiency in data analysis tools and techniques to interpret user data and inform decision-making.
• Exceptional communication and stakeholder management abilities.
• Educational qualification: Bachelor's degree in Business Administration, Marketing, Computer Science, or related field; a Master’s degree is a plus.
• Knowledge of agile methodologies and product management tools (e.g., Jira, Trello).

Preferred Skills

• Experience with e-commerce platforms and digital marketing strategies.
• Familiarity with customer relationship management (CRM) systems.
• Ability to work in a fast-paced, dynamic environment.
• Creative problem-solving skills and innovative thinking.

Experience

• Minimum of 3-5 years of relevant experience in product management, with a focus on D2C or online retail.

Environment

• The role may involve working in an office setting, remote, or a hybrid model depending on company policies.
• Fast-paced, collaborative environment with cross-functional teams.
• Requires adaptability to evolving market trends and customer preferences.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.