<div>Role: Product Manager<br /> Location: Bangalore<br /> Employment Type: Full-Time<br /> We are looking for a highly driven Senior Digital Marketing Professional with a strong<br /> background in Performance Marketing to join our team. The ideal candidate will have proven<br /> experience in scaling online acquisition channels, optimizing campaigns for ROI, and working in a<br /> fast-paced product-based environment.If you&rsquo;re passionate about driving growth, maximizing<br /> ROI, and thriving in a fast-paced product environment, we&rsquo;d love to connect with you.</div> <div>RESPONSIBILITIES</div> <div>● Independently own and drive the performance marketing strategy across Google Ads,<br /> Facebook, Instagram, LinkedIn, YouTube, and other paid media platforms.<br /> ● Plan, execute, and optimize campaigns for user acquisition, retention, and revenue<br /> growth.<br /> ● Develop data-driven campaign structures that maximize performance and minimize<br /> cost per acquisition (CPA).<br /> ● Collaborate with product, analytics, and design teams to enhance ad creatives and<br /> landing pages for higher conversion rates.<br /> ● Implement A/B testing and continuously optimize targeting, bidding, and creatives.<br /> ● Track, analyze, and report on campaign performance metrics (ROAS, CTR, CPL, CAC,<br /> LTV, etc.).<br /> ● Manage digital marketing budgets effectively and ensure spend efficiency.<br /> ● Stay updated with industry trends, platform updates, and best practices in<br /> performance marketing.<br /> ● Identify opportunities for new channels and growth experiments.<br /> ● Note: This is an Individual Contributor (IC) role &ndash; you will independently drive<br /> execution, strategy, and optimization without managing a team.</div> <div>QUALIFICATIONS</div> <div>Education: Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related<br /> field. Also,Certifications in Google Ads, Facebook Blueprint, or similar will be an advantage.<br /> Experience:<br /> ● 5&ndash;7 years of experience in digital marketing with a core focus on performance<br /> marketing.<br /> ● Prior experience working in an online product-based company is mandatory.<br /> ● Proven track record of scaling paid media campaigns profitably.<br /> ● Strong expertise in Google Ads, Facebook Business Manager, and other digital ad<br /> platforms.<br /> ● Hands-on experience with web analytics tools (Google Analytics, Mixpanel, Appsflyer,<br /> etc.).<br /> ● Strong analytical skills and ability to derive insights from campaign data.<br /> ● Experience in managing multi-crore ad spends effectively.<br /> ● Excellent communication, project management, and cross-functional collaboration<br /> skills.</div>