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AVP - New Product Development | Scrabble

Posted on April 24, 2025

Job Description

Development
About Skillmatics
Skillmatics is a global brand that develops innovative educational games, art & craft activities,
learning resources and STEM toys that build core skills in children through the joy of play. We have
been growing exponentially since we launched in 2017 and have hit several milestones:
 Sold 8,000,000+ units across 20+ countries.
 Hit the No 1 Rank on Amazon USA across the entire Toys & Games category.
 Bestselling brand on Amazon with 150,000+ global reviews with an average rating of 4.6
Stars.
 Offline roll out across 20,000 global retailers including Walmart, Target, Hamleys & Smyths.
 Awarded the Global SMB of the Year by Amazon.
 Raised $25 Million in venture capital from marquee global investors (Sequoia and Sofina).
 Founder was featured in the Forbes 30 under 30 Entrepreneur List.
 Team of 250+ across California, Texas, and Mumbai.
Skillmatics’ sister concern is a market leader in the global packaging industry with 12 manufacturing
facilities based in India and revenues of over $300 Million. This gives us a unique competitive
advantage from a supply chain perspective as we are fully vertically integrated. We have leveraged
this to build a product development process that is 5X faster than incumbent brands in the category.
The Role
 Take charge of all global new product development for Skillmatics’ products, reporting
directly to the Chief Development Officer
 Manage the existing product development team and hire additional team members, to
eventually create a team that can churn out 150 new products a year
 Meet new product cost targets, improve existing products gross margin
 Understand the existing capabilities on different substrates like paper, wood, cloth and
develop capabilities on new substrates
 Improve Skillmatics’ supply chain from a capability as well as capacity perspective
 Lead vendor relationships and maintain new product launch timeline commitments
 Create robust reporting dashboards to review with leadership
You’re a good fit if you:
 Are able to understand costing decisions, business models and are good with excel
 Have good communication skills and are able to independently propose solutions while
working well with people
 Are a self starter and interested in a role with cross-functional exposure
 Have high energy and a bias for action with unimpeachable integrity
Preferred Qualification
 7+ years of experience, with a preference of background in product development for
consumer goods
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