<div> <div> <div> <div> <p>Brand Building Media Lead - Job Description<br /> Experience: 3+ years of experience in media planning, buying, brand campaigns, and</p> <p>performance analytics<br /> Location: Mumbai. Office is in Sakinaka, Andheri East<br /> Remote Work: This is an in-office role by default. WFH possible on a case-to-case basis. CTC: ₹16 -18 LPA, depending on experience and skills<br /> You will find that we are built on transparency.<br /> Please only apply if this works for you financially.<br /> About The Whole Truth</p> <p>Who we are:</p> <p>At The Whole Truth, our mission is to &lsquo;re-build the world&rsquo;s trust in its food&rsquo;. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that&mdash;with honesty, simplicity, and unmissable storytelling.</p> <p>What we do:</p> <p>We are India&rsquo;s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. Our range includes Whey Protein, Protein &amp; Energy Bars, Nut Butters, Muesli, and Chocolates.</p> <p>We sell across all major e-commerce and quick-commerce platforms, our own website, and retail stores.</p> <p>But that&rsquo;s not all:</p> <p>We don&rsquo;t just make products. We build brand love. Loudly, proudly, and consistently&mdash;through content, community, and creative campaigns that break clutter. Our Instagram and YouTube community is 300K+ strong, and our content has over 5 million views (largely organic!).</p> <p>And now, we&rsquo;re ready to scale that brand love even further&mdash;through smart, memorable, and well-placed media. That&rsquo;s where you come in.</p> <p>The Role: Brand Building Media Lead</p> </div> </div> </div> </div> <div> <div> <div> <div> <p>We&rsquo;re looking for a hands-on media lead who knows how to place the right message, in the right format, in the right place&mdash;and make sure it gets seen and remembered</p> <p>What You&rsquo;ll Own:</p> <ul> <li> <p>● &nbsp;Leading end-to-end media strategy across platforms&mdash;Instagram, YouTube, OTT, programmatic, and emerging</p> </li> <li> <p>● &nbsp;Crafting and executing sharp, insight-driven brand media campaigns (non-performance, upper-funnel, awareness-building)</p> </li> <li> <p>● &nbsp;Collaborating closely with our Creative and Growth teams to ensure media and messaging sing in harmony</p> </li> <li> <p>● &nbsp;Owning media buying directly or through partner agencies&mdash;across video, static, influencer, and branded content formats</p> </li> <li> <p>● &nbsp;Tracking, optimising, and reporting campaign impact with precision (because what gets measured... etc.)</p>

<p>Must Have:</p>
</li>

</ul> <ul> <li> <p>● &nbsp;Prior experience in brand media planning and execution (agency or brand side)</p> </li> <li> <p>● &nbsp;Ability to distill a creative or business brief into a tight, impactful media plan</p> </li> <li> <p>● &nbsp;Strong understanding of digital media formats, targeting, and placements across Meta,</p>

<p>YouTube, OTT, etc.</p>
</li>
<li>
<p>● &nbsp;Budget ownership and accountability mindset&mdash;you&#39;re comfortable spending every rupee</p>

<p>like it&rsquo;s your own</p>

<p>Good to Have:</p>

<p>● Experience scaling D2C or challenger brands<br />
● Hands-on experience with tools like Meta Ads Manager, Google Ads, DV360, or any</p>

<p>OTT ad platforms<br />
● Passion for content and storytelling&mdash;you get excited by a great hook and a killer</p>

<p>placement<br />
● Curiosity for performance media (though this isn&rsquo;t a performance marketing role)</p>
</li>

</ul> </div> </div> </div> </div>