The Marketing Head is primarily responsible for the management of digital
accounts and diversifying the channel mix using paid social channels. The focus
should be on campaign-specific results that drive the marketing department’s
commercial performance.
 Drive campaigns from planning to Execution and beyond to meet Key
performance metrics
 Constantly optimise marketing activities to improve return on
Investment
 Allocate budgets and analyse and recommend modifications to ad
spends
 Test new channels and upcoming trends