Head of Marketing | Scrabble & Jigsaw
Posted on October 13, 2025
Job Description
<div>Role Overview<br />
The Head of Marketing will own the full marketing funnel — from awareness and brand building to lead generation, conversion, and customer retention. This role requires a balance of strategic thinking, creative excellence, and analytical rigor to scale Marg’s brand, drive adoption of Marg Books, and strengthen customer loyalty across India and key global markets.</div>
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<div>Key Responsibilities<br />
1. Strategy & Leadership<br />
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Develop and execute the integrated marketing strategy aligned with the company’s growth and product goals.<br />
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Own the marketing P&L and deliver measurable ROI across channels.<br />
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Build, lead, and mentor a high-performing marketing team (digital, performance, content, brand, design, and events).<br />
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Drive consistent brand positioning and communication across all touchpoints.<br />
2. Digital & Performance Marketing<br />
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Lead customer acquisition through SEO, SEM, performance marketing, and affiliate channels.<br />
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Build scalable lead funnels for Marg ERP and Marg Books using marketing automation and CRM tools.</div>
<div>Manage analytics and attribution models to optimize CAC and LTV.<br />
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Drive marketing experiments for new products and geographies.<br />
3. Brand & Communication<br />
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Build a strong and differentiated brand identity across India and international markets.<br />
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Develop targeted campaigns for SME decision-makers, accountants, and industry influencers.<br />
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Manage PR, social media, influencer, and content marketing initiatives.<br />
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Oversee creative development — brand films, customer success stories, product explainers, etc.<br />
4. Offline Marketing & Partnerships<br />
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Design and execute regional marketing programs, trade shows, dealer meets, and channel partner activations.<br />
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Strengthen Marg’s presence across Tier-1 to Tier-4 cities through innovative BTL initiatives.<br />
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Build partnerships with trade associations, software resellers, and ecosystem players (banks, GST portals, etc.).</div>
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<div>5. Product & Customer Insights<br />
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Work closely with Product and Sales teams to translate customer insights into product messaging.<br />
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Use data to refine customer segmentation, pricing communication, and go-to-market strategy.<br />
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Track competitive intelligence and emerging trends to inform marketing priorities.<br />
Key Metrics (KPIs)<br />
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Brand Awareness & Unaided Recall<br />
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Qualified Leads & Conversion Rates<br />
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CAC and LTV<br />
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Retention & NPS<br />
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Channel Partner Engagement and Activation</div>