Senior Manager / Lead, Operations

Company Overview

Fraganote Fragrances Pvt. Ltd. is an innovative Indian fragrance house dedicated to making everyday fragrances fun, interesting, premium, and aspirational. Since its inception in 2023, the company has built a vibrant community of over 300,000 active customers, with a 38% repeat purchase rate across more than 30 SKUs. Fraganote offers a diverse range of scents, from signature gourmands like vanilla, coffee, caramel, and chocolate to fresh new launches. The company operates through multiple channels including its own website, Amazon, Nykaa, Blinkit, Zepto, Swiggy Instamart, modern trade, and offline retail. As a Series A funded startup based in Delhi NCR, Fraganote is experiencing rapid growth and expansion.

Job Summary

The Senior Manager / Lead, Operations will be responsible for overseeing end-to-end supply chain and logistics functions, ensuring seamless product delivery from warehouse to customer. This role involves managing warehousing, procurement, third-party logistics (3PL), channel dispatches, and inventory planning to support scalable growth. The successful candidate will build and optimize operational processes, lead cross-functional collaborations, and ensure high standards of efficiency, accuracy, and compliance to meet the company's ambitious growth targets.

Responsibilities

• Warehouse Operations Management: Oversee end-to-end warehouse activities including inbound logistics, storage, order picking, packing, dispatch, and returns. Lead a team of blue-collar and white-collar staff, focusing on hiring, shift planning, training, productivity, and safety compliance.
• Channel Dispatches: Manage dispatch operations for Amazon FBA, Nykaa, Blinkit, Zepto, Swiggy Instamart, modern trade, and offline distributors. Ensure adherence to channel-specific packaging, labeling, and compliance standards, aiming for zero rejected consignments.
• Peak Season Logistics Planning: Strategically plan logistics for peak periods such as festive seasons, Rakhi, Valentine's Day, and promotional campaigns to handle increased order volumes efficiently.
• Procurement & Supply Chain: Own procurement of raw materials, packaging, and finished goods. Negotiate costs, lead times, MOQs, and payment terms with suppliers and contract manufacturers. Develop vendor scorecards based on quality, timeliness, and costs.
• Inventory Planning & Management: Collaborate with Revenue, Growth, and Finance teams for demand forecasting and channel allocation. Prevent stockouts of key SKUs and flag slow-moving or dead stock early. Manage stock transfers across warehouses, FBA, and dark stores.
• 3PL & Logistics Partner Management: Negotiate rates, track RTO (Return to Origin), delivery TAT, and damage rates with courier and 3PL partners. Oversee order flow across Shopify, OMS, and shipping partners, supporting ERP system evaluation and rollout.
• Cross-Functional Collaboration: Partner with NPD (New Product Development) teams for launch readiness, Finance for landed costs and inventory valuation, and Customer Service for delivery and returns issues.
• KPI Monitoring & Optimization: Track and improve key metrics such as order dispatch TAT, on-time delivery percentage, inventory accuracy, stockout days, fulfillment and logistics costs, RTO %, damage %, and supplier on-time delivery.

Qualifications

• 8 to 12 years of experience in operations and supply chain management, with at least 4 years in a D2C, beauty, personal care, or FMCG brand.
• Proven hands-on experience managing warehouse operations with blue-collar teams.
• Deep familiarity with Amazon FBA, quick commerce inbound, and modern trade dispatch norms.
• Proficiency with OMS (Order Management System), WMS (Warehouse Management System), and ERP tools such as EasyEcom, Unicommerce, Odoo, SAP, or similar.
• Strong Excel skills and data analysis capabilities.
• Educational qualification in BTech, BSc, MBA, or equivalent in relevant fields.

Preferred Skills

• Experience working with fragrance, cosmetics, or regulated product categories (e.g., Legal Metrology, BIS labelling).
• Gifting and kitting operations experience.
• Strong negotiation skills and vendor management capabilities.
• Ability to fix and optimize processes proactively, demonstrating a builder mindset.

Experience

• 8 to 12 years of relevant experience in operations and supply chain, with a minimum of 4 years in a D2C, beauty, personal care, or FMCG environment.
• Demonstrated success in managing warehouse teams, channel dispatches, and procurement functions.

Environment

This role is based in Delhi NCR and involves working in a fast-paced, dynamic startup environment. The position may require some travel for vendor negotiations and logistics coordination. The work setting includes office, warehouse, and logistics sites, with a focus on safety and operational efficiency.

Salary

Not specified.

GrowthOpportunities

Potential career advancement into senior leadership roles within operations, supply chain, or broader executive management as the company scales.

Benefits

Not specified.