Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="color:#ff4713">About this role</span></span></b><span lang="EN-GB" style="font-size:10.0pt"><span style="color:#ff4713">: </span></span></span></span></span></span></p>
<p style="margin-top:16px; margin-bottom:16px; text-align:justify"><span style="font-size:11pt"><span style="line-height:137%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:137%">We are seeking a dynamic Content & Product Marketing specialist to drive strategic marketing initiatives for our asset management products. The ideal candidate will be responsible for creating compelling content, enhancing brand positioning, and driving investor engagement across various channels. This role requires a deep understanding of financial markets, investment products, and the ability to translate complex concepts into engaging content.</span></span></span></span></span></p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="color:#ff4713">Key responsibilities:</span></span></b></span></span></span></span></p>
<p style="text-align:justify"> </p>
<h4 style="text-align:justify; margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><a name="_heading=h.6zx7ki4lye0v"></a><span lang="EN-GB" style="font-size:11.0pt"><span style="line-height:115%">Content Marketing:</span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Develop and execute a content strategy aligned with the firm’s investment philosophy and market positioning.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Create high-quality content, including whitepapers, investment insights, market commentaries, blogs, and educational materials.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Collaborate with investment teams to translate market trends and fund performance data into investor-friendly narratives.</span></span></span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Manage content distribution across digital platforms, including websites, social media, and email campaigns. Optimize content for SEO keywords to improve visibility and audience reach.</span></span></span></span></span></li>
</ul>
<h4 style="text-align:justify; margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><a name="_heading=h.tjdd8u9fypd6"></a><span lang="EN-GB" style="font-size:11.0pt"><span style="line-height:115%">Product Marketing:</span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Lead go-to-market strategies for new investment products, ensuring strong messaging and positioning.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Develop marketing collateral, including product brochures, pitch decks, factsheets, and presentations.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Work closely with sales teams to provide training and materials that support client interactions.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Conduct competitive analysis and market research to enhance product differentiation.</span></span></span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Coordinate investor education initiatives through webinars, podcasts, and thought leadership campaigns.</span></span></span></span></span></li>
</ul>
<h4 style="text-align:justify; margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="background:white"><span style="line-height:normal"><span style="page-break-after:auto"><span style="font-family:Arial,sans-serif"><a name="_heading=h.d69kl493t19p"></a><span lang="EN-GB" style="font-size:11.0pt"><span style="color:black">Stakeholder Collaboration:</span></span></span></span></span></span></span></h4>
<ul>
<li style="border:none; margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Work closely with fund managers, analysts, compliance, and legal teams to ensure accurate and compliant messaging.</span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="color:#ff4713">Key skills and experiences:</span></span></b></span></span></span></span></p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Skills:</span></span></b></span></span></span></p>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Education:</span></span></b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%"> MBA/PGDM in Marketing, Finance, or a related field; CFA/CAIA certification is a plus.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Experience:</span></span></b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%"> 8-10 years in content or product marketing within asset management, mutual funds industry.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Strong understanding of investment products, regulatory guidelines, financial markets, and investor behavior.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Excellent written and verbal communication skills.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Proficiency in product marketing</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Ability to translate technical financial concepts into clear, engaging narratives.</span></span></span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Strong analytical skills and ability to interpret performance metrics.</span></span></span></span></span></li>
</ul>
