Brand Lead

Job Summary

Bruno Milano is seeking a passionate storyteller and brand builder who thrives on taste and detail. The Brand Lead will own the brand’s voice, identity, and visual direction across every touchpoint, driving the creation of a category-defining identity. This role is critical in shaping content that converts, directing impactful campaigns, and turning storytelling into a key growth lever for the company.

Responsibilities

• Own the brand’s voice, identity, and visual direction across all touchpoints.
• Develop and manage a content engine across Instagram, website, and marketplaces that drives conversion.
• Direct photoshoots, campaigns, and product drops that make the brand stand out.
• Build and lead a creative team including designers, freelancers, and agencies to elevate brand standards.
• Transform storytelling into a measurable growth strategy rather than just a creative exercise.
• Maintain high standards as the taste-keeper for all Bruno Milano brand outputs.

Qualifications

• 3 to 6 years of experience building brand and content for direct-to-consumer (D2C), fashion, or lifestyle brands.
• Strong aesthetic instincts with a deep understanding of consumer behavior.
• Ability to balance compelling storytelling with performance metrics.
• Hands-on approach with the ability to create content, not just direct others.
• High ownership mentality with obsessive attention to detail.
• Educational background not specified but relevant experience in brand management or marketing preferred.

Preferred Skills

• Experience working in fast-paced, execution-first environments.
• Proven ability to collaborate directly with company founders or senior leadership.
• Expertise in digital content strategy and social media marketing.

Experience

• 3 to 6 years of relevant experience in brand building and content creation within D2C, fashion, or lifestyle sectors.

Environment

• Work setting details not specified; likely a dynamic, fast-paced environment focused on lean execution and high-quality output.
• Collaboration with founders and creative teams is a key aspect of the role.

Growth Opportunities

• Opportunity to have creative ownership and influence over the brand’s look, sound, and feel.
• Chance to build a category-defining brand from the ground up.
• Direct involvement in strategic decisions alongside company founders.