Quick-Commerce Manager

Company Overview

Gladful is a pioneering brand founded during the pandemic with the mission to revolutionize children's nutrition in the country. Led by a brother-sister duo with a combined experience of 20 years in successful startups and major MNCs like Mondelez, Gladful aims to offer healthy, delicious, and nutritious foods for kids. The company is an online-first D2C brand providing a premium range of lip-smacking protein ready-to-eat meals and beverage mixes. Recognized for its innovative approach, Gladful was featured in Shark Tank Season 2 and secured a deal with three sharks.

Job Summary

The Quick-Commerce Manager will be responsible for managing and optimizing performance marketing activities across various quick-commerce channels such as Swiggy Instamart, Blinkit, Zepto, and other platforms. The role involves strategizing, executing, and analyzing advertising campaigns to drive sales, improve conversion rates, and enhance the digital shopping experience. This position plays a key role in ensuring the brand's growth in the fast-paced online grocery and quick-commerce space.

Responsibilities

• Manage end-to-end advertisement campaigns across platforms like Swiggy Instamart, Blinkit, Zepto, and other quick-commerce channels, including strategizing, development, and delivery.
• Analyze spending and sales performance relative to budgets, ensuring optimal ROI.
• Oversee product listing accuracy, including images and descriptions on all Qcom channels.
• Discuss and allocate monthly budgets for all channels, dividing funds into discounts, keywords, banners, and offers.
• Apply analytics to optimize campaign performance, focusing on impressions, click-through rates (CTR), and conversion rates.
• Daily management of performance marketing agencies, monitoring conversions, ad spends, and Meta campaign performance.
• Drive the digital experience supporting marketing campaigns, including user experience, creative assets, and demand tactics such as offer management.
• Own and manage relationships with agencies and vendors supporting paid media, live person, and SEO initiatives.
• Measure the effectiveness of demand generation activities and adapt campaigns to improve response quality and conversion metrics.
• Vet influencers, daily vloggers, review creators, barter collaborations, and product launch activities.
• Oversee WhatsApp and email retention campaigns, managing WhatsApp journeys with vendors to enhance customer engagement.

Qualifications

• Graduation in a relevant degree; MBA preferred.
• Minimum 1-2 years of experience as a performance marketer, preferably in the D2C or FMCG sector.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication skills in English.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Proficient in Microsoft Office tools.
• Agile, quick learner, and problem-solving attitude.
• Open to travel as required.

Preferred Skills

• Experience with quick-commerce platforms and channels.
• Knowledge of influencer marketing, barter collaborations, and product launches.
• Familiarity with WhatsApp and email marketing tools.
• Experience in managing digital demand tactics and creative assets.
• Ability to work in a fast-paced, dynamic environment.

Experience

• 1-2 years of relevant experience in performance marketing, ideally within the D2C or FMCG sectors.

Environment

This role is based in Gurgaon and involves working in a fast-paced, innovative startup environment. The position requires managing multiple campaigns and vendor relationships, with a focus on digital marketing and quick-commerce channels. Flexibility for travel is expected as part of the role.

Salary

Expected CTC: ₹8-10 Lacs per annum plus ESOPs.

Note: The company overview, openings, and other details are not specified in the provided information.