Key Responsibilities:

• Develop and execute integrated brand marketing strategies in the lab-grown diamond and luxury jewelry space

• Plan and manage retail marketing initiatives to drive store footfalls, in-store promotions, and customer engagement

• Oversee campaign planning and execution across ATL, BTL, digital, social media, PR, and influencer collaborations

• Work closely with retail, sales, and merchandising teams to support store launches, activations, VM initiatives, and local marketing

• Manage brand communication, storytelling, and consistency across all marketing channels

• Analyze market trends, consumer insights, and competitor activity to refine marketing strategies

• Track campaign performance, ROI, and marketing metrics; prepare reports and actionable insights

• Manage external agencies, vendors, and partners for creative, media, and production requirements

• Support CRM, loyalty programs, and customer engagement initiatives to enhance repeat business