Inbound & Growth Marketing Lead
Company Overview
Kutlerri.ai builds AI agents for restaurants, focusing on increasing revenue and reducing costs. Their first product, the Catering Sales Agent, is designed to help restaurants capitalize on catering opportunities, which is often a neglected yet high-margin aspect of the business. The company targets the U.S. market and operates from Bhubaneswar.
Job Summary
The Inbound & Growth Marketing Lead will be responsible for developing and executing marketing strategies that drive demand for Kutlerri’s AI agents, particularly catering solutions. This role is pivotal in shaping the company's inbound marketing processes end-to-end and collaborating closely with the co-founder, product teams, and external agencies to generate measurable outcomes.
Responsibilities
- Manage Inbound Marketing: Own the entire inbound marketing strategy, tracking customer acquisition paths from start to conversion.
- Conduct SEO and Content strategy: Implement both technical SEO and content strategies that align with current trends and inquiries from potential customers.
- Develop Paid Media Strategy: Plan and manage paid media campaigns, defining effective channel strategies as well as managing budget allocation.
- Oversee Agency Collaboration: Write clear briefs for external agencies and manage their performance and accountability on brand, content, social, and SEO projects.
- Design Activation and Lifecycle Marketing: Develop onboarding procedures and lifecycle outreach to ensure high engagement from new users.
- Conduct Experiments: Initiate tests to refine marketing strategies based on data and insights, ensuring the organization learns from failures.
Qualifications
- Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience Required: 4-8 years in growth marketing or a similar role with proven outcomes in a B2B or B2C context.
- Technical Skills: Proficient in Google Analytics 4, various ad platforms, and marketing automation tools.
- Analytical Skills: Strong analytical capabilities with a focus on tracking and attributing marketing outcomes.
- Copywriting Skills: Exceptional ability to produce compelling marketing copy and creative content.
- Experience in Growth Stage: Experience in a startup or fast-paced environment with an understanding of the unique challenges they entail.
Preferred Skills
- Familiarity with AI or technology-driven products.
- Experience with restaurant or hospitality marketing.
- Knowledge of product-led growth strategies.
Experience
- 4 to 8 years of experience in marketing roles, particularly in growth-stage startups or similar environments.
Environment
- The position is based in Bhubaneswar, operational from India, but focused on the U.S. market. Flexibility in hours may be required to coordinate with U.S. operations.
Salary
Salary information is not provided.
Growth Opportunities
Opportunities for professional growth and advancement are available, given the direct reporting line to the co-founder and the potential for shaping company strategy.
Benefits
Details regarding benefits are not specified.
