Develop and execute SLG strategies aligned with overall business goals.
● Identify target markets and segments, creating tailored campaigns to attract key
decision-makers.
● Collaborate with sales teams to ensure marketing efforts align with lead generation
objectives.
● Work closely with the content team to develop compelling content that resonates with
target audiences.
● Develop content for SLG and PLG initiatives, including blog posts, case studies, and
interactive content.
● Implement A/B testing and other optimization techniques to enhance user conversion
rates.
● Utilize analytics tools to track and analyze key performance metrics.
● Collaborate with product, sales, and customer success teams to ensure alignment in
messaging and strategy.
● Analyze lead funnels and identify areas for improvement and optimising them to
reach business goals.