Key Responsibilities

• Social Media Strategy:
  • Develop and execute comprehensive strategies for social media marketing to enhance brand visibility, engagement, and customer loyalty.
  • Manage content creation, community engagement, and influencer partnerships across social media platforms (e.g., Instagram, Facebook, Twitter) to drive audience growth and advocate for the brand.

• Digital Marketing Initiatives:
  • Plan and implement digital marketing campaigns, including paid advertising, email marketing, and SEM, to drive targeted traffic and conversions.
  • Utilize data-driven insights to optimize campaign performance and maximize ROI across digital channels.

• Direct Marketing Campaigns:
  • Strategize and execute targeted direct marketing campaigns, including email marketing, SMS campaigns, and direct mail, to engage existing customers and acquire new ones.
  • Leverage customer segmentation and personalization strategies to enhance campaign effectiveness and drive conversions.

• Go-to-Market (GTM) Strategy:
  • Collaborate cross-functionally with product development, sales, and other teams to develop integrated GTM strategies for new product launches and promotions.
  • Drive execution of GTM plans, including market research, pricing strategy, and promotional activities, to achieve sales targets.

• Analytics and Reporting:  
  • Collaborate cross-functionally with product development, sales, and other teams to develop integrated GTM strategies for new product launches and promotions.
  • Drive execution of GTM plans, including market research, pricing strategy, and promotional activities, to achieve sales targets.