D2C Head | Scrabble
full-time
Posted on June 5, 2025
Job Description
D2C Head
Company Overview
(Company overview details are not provided, this section has been omitted.)
Job Summary
The D2C Head will be responsible for leading the Direct-to-Consumer (D2C) strategy and operations within the organization. This role aims to drive brand growth and enhance customer engagement through innovative digital marketing strategies, ensuring alignment with the company’s overall goals.
Responsibilities
- Develop and implement comprehensive D2C marketing strategies to increase customer acquisition and retention.
- Oversee digital marketing campaigns, including social media, email, and SEO, to enhance brand visibility and engagement.
- Analyze customer data and market trends to optimize customer lifecycle marketing efforts.
- Collaborate with cross-functional teams to create and enhance the customer journey and improve overall customer experience.
- Monitor performance metrics and KPIs to evaluate the effectiveness of marketing initiatives and make data-driven decisions.
- Lead and mentor the marketing team to drive professional development and achieve departmental goals.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, particularly within a D2C environment.
- Proficient in digital marketing campaigns, social media marketing, and growth marketing methodologies.
- Strong understanding of customer lifecycle marketing and data analytics.
- Excellent communication and leadership skills, with the ability to inspire and motivate teams.
- Proven track record of driving measurable results in a D2C context.
Preferred Skills
- Experience with e-commerce platforms and tools.
- Familiarity with CRM software and marketing automation tools.
- Knowledge of current trends in digital marketing and consumer behavior.
Experience
- A minimum of 5 years in digital marketing roles, with a focus on D2C strategies and execution.
Environment
- Full-time position.
- Work location is not specified; flexibility may be required based on company policies.
Salary
- Estimated salary range of $30,000 - $45,000.
Growth Opportunities
(Details on potential career advancement opportunities are not provided, this section has been omitted.)
Benefits
(Information regarding benefits is not provided, this section has been omitted.)