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Head of Content | Scrabble

Posted on February 4, 2026

Job Description

<div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font face="arial, sans-serif"><b>Role:</b>&nbsp;Head of Content<br /> <b>Budget:</b>&nbsp;Up to ₹1 Cr<br /> <b>Reporting to:</b>&nbsp;Founder<br /> <b>Location:</b>&nbsp;Lower Parel, Mumbai (5-day WFO)</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px">&nbsp;</div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font face="arial, sans-serif"><b>Role Overview:</b><br /> This is a senior leadership position requiring a candidate with a strong background in using content for sales. The ideal candidate will have at least 10 years of experience in consumer-tech startup D2C brands, with a focus on leading content creation and executing UGC and viral digital content strategies. Key responsibilities include collaborating with the Performance Marketing and Branding teams to create content, leveraging influencer and performance marketing to drive sales, and managing digital GTM strategies. Expertise in social media platforms (especially Instagram), content consumption trends, A/B testing, and influencer marketing is essential.<br /> <br /> The role also includes P&amp;L ownership for content, and the candidate will lead both Social Media and Influencer Marketing teams. They will be managing a budget of ₹20-25L/month or ₹2-3Cr/year.<br /> <br /> Alternatively, also open to considering someone from a Founder&rsquo;s Office or Chief of Staff role who has worked directly with Founders and has experience driving growth from 0-1 using content in a digital brand environment. This person should be highly strategic, smart, and outcome-oriented.<br /> <br /> <b>Interview Process:</b><br /> 1. 1st round with Jincey/Gazal<br /> 1. 2nd round with Poonam (CMO) + Assignment<br /> 3. 3rd round with Rishubh (Founder)<br /> <br /> <b>Age Preference:</b>&nbsp;Up to 35 years</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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