Keya - bought over from true north 
opportunities - Coffee (separate company)
Working on Branding with a guy ex blue tokai
Not a cafe business.. 
roasted coffee - Dip bags and filter bags, Pour over bags
start with 5000 stores and go to 50 000 stores and e-comm
 
BH - Ex Bule tokai or other coffee places

Revenue, team structure, 
Distribution model, Existing team
Marketing - Marketing budgets, Brand Digital heavy?
look at someone from coffee or non-coffee background D@C will be the imp component of this role