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Digital Marketing Lead | Scrabble & Jigsaw

Posted on June 11, 2025

Job Description

<div> <ul> <li> <div> <div> <div> <div><strong>Return on Investment (ROI):</strong></div>
<div>Calculates the profit generated from marketing efforts, indicating the financial effectiveness of the campaign.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Customer Acquisition Cost (CAC):</strong></div>
<div>Determines the cost of acquiring a new customer, helping to understand the efficiency of customer acquisition strategies.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Customer Lifetime Value (CLV):</strong></div>
<div>Predicts the total revenue a business can expect from a customer relationship, providing insight into the long-term value of customers.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Website Traffic:</strong></div>
<div>Tracks the number of visitors to a website, indicating the reach and impact of online marketing efforts.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Social Media Engagement:</strong></div>
<div>Measures interactions with a brand&#39;s social media content, including likes, shares, comments, and mentions.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>SEO:</strong></div>
<div>Measures the effectiveness of Search Engine Optimization (SEO) efforts, such as keyword rankings, organic traffic, and backlinks.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Cost per Click (CPC):</strong></div>
<div>Calculates the cost incurred for each click on an ad, indicating the efficiency of paid advertising campaigns.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Cost per Acquisition (CPA):</strong></div>
<div>Measures the cost of acquiring a customer through various paid marketing channels, such as PPC, affiliate, and display advertising.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Bounce Rate:</strong></div>
<div>Measures the percentage of website visitors who leave the site after viewing only one page, indicating the engagement and user experience of the website.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Email Open Rate:</strong></div>
<div>Tracks the percentage of email recipients who open an email campaign, indicating the effectiveness of email marketing efforts.&nbsp;</div>
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</ul> </div> <div> <ul> <li> <div> <div> <div> <div><strong>Click-Through Rate (CTR):</strong></div>
<div>Measures the percentage of email recipients who click on a link within an email, indicating the engagement with email content.&nbsp;</div>
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</ul> </div> <ul data-hveid="CCgQAQ" data-ved="2ahUKEwjJ3tCB1-iNAxXZxzgGHZcyGzMQm_YKegQIKBAB" jsaction="jZtoLb:SaHfyb" jscontroller="M2ABbc"> <li> <div> <div> <div> <div><strong>onversion Rate:</strong></div>
<div>Measures the percentage of website visitors or social media users who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.&nbsp;</div>
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