Digital Marketing Lead | Scrabble & Jigsaw
Posted on June 11, 2025
Job Description
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Return on Investment (ROI):Calculates the profit generated from marketing efforts, indicating the financial effectiveness of the campaign.
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Customer Acquisition Cost (CAC):Determines the cost of acquiring a new customer, helping to understand the efficiency of customer acquisition strategies.
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Customer Lifetime Value (CLV):Predicts the total revenue a business can expect from a customer relationship, providing insight into the long-term value of customers.
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Website Traffic:Tracks the number of visitors to a website, indicating the reach and impact of online marketing efforts.
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Social Media Engagement:Measures interactions with a brand's social media content, including likes, shares, comments, and mentions.
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SEO:Measures the effectiveness of Search Engine Optimization (SEO) efforts, such as keyword rankings, organic traffic, and backlinks.
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Cost per Click (CPC):Calculates the cost incurred for each click on an ad, indicating the efficiency of paid advertising campaigns.
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Cost per Acquisition (CPA):Measures the cost of acquiring a customer through various paid marketing channels, such as PPC, affiliate, and display advertising.
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Bounce Rate:Measures the percentage of website visitors who leave the site after viewing only one page, indicating the engagement and user experience of the website.
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Email Open Rate:Tracks the percentage of email recipients who open an email campaign, indicating the effectiveness of email marketing efforts.
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Click-Through Rate (CTR):Measures the percentage of email recipients who click on a link within an email, indicating the engagement with email content.
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onversion Rate:Measures the percentage of website visitors or social media users who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.