Social Media Manager

Company Overview

Grow Tree is a dynamic organization focused on enhancing its brand's presence through innovative social media strategies across both B2B (Business to Business) and B2C (Business to Consumer) channels.

Job Summary

The Social Media Manager will be responsible for owning and managing the company's social media presence. This role is essential for executing social media campaigns that engage with audiences, analyze effectiveness, and contribute to the company's overall marketing goals.

Responsibilities

• Social Media Management: Manage the company's social media presence across Instagram, Meta platforms, and LinkedIn.
• Brand Consistency: Ensure consistent brand communication across all channels.
• Content Scheduling: Plan, schedule, publish, and manage social media content; create and oversee the social media calendar.
• Campaign Planning: Develop monthly and campaign-focused content schedules in collaboration with content writers for post ideation and copy development.
• Campaign Execution: Execute social media campaigns for both B2B and B2C channels, monitoring performance and engagement metrics.
• Performance Tracking: Measure campaign success using engagement metrics, reach, impressions, lead generation, and sales impact; compare performance against business outcomes.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience: Proven experience working in social media management, particularly in B2B and B2C environments.
• Skills:
  • Strong understanding of social media content strategies.
  • Experience managing multiple social media platforms simultaneously.
  • Strong organizational and planning skills.
  • Excellent communication and stakeholder management abilities.
  • Hands-on approach with a focus on execution.
  • Creative mindset with attention to brand consistency.

Preferred Skills

• Familiarity with analytics tools to track and measure campaign performance.
• Ability to create engaging content that aligns with brand strategies.

Experience

• Prior experience in managing social media for businesses that operate in both B2B and B2C sectors.

Environment

• The role requires a Work From Office (WFO) setup, fostering collaborative engagement with the team.

Salary

• Salary details are not specified.

Growth Opportunities

• Potential for career advancement within the organization based on performance metrics, including social media growth and campaign effectiveness.

Benefits

• Specific benefits are not listed; however, typical offerings may include health insurance, paid leave, and professional development opportunities.