<div data-end="688" data-start="660"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="688" data-start="664">Key Responsibilities</strong></span></span></div> <ul data-end="2111" data-start="690"> <li data-end="1131" data-start="690"> <div data-end="740" data-start="692"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="740" data-start="692">Growth Marketing &amp; Performance Optimization:</strong></span></span></div>

<ul data-end="1131" data-start="743">
	<li data-end="881" data-start="743">
	<div data-end="881" data-start="745"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Develop and execute comprehensive growth marketing strategies with a strong focus on performance marketing, SEO, and ancillary channels.</span></span></div>
	</li>
	<li data-end="1015" data-start="884">
	<div data-end="1015" data-start="886"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Lead end-to-end management of LinkedIn marketing campaigns from planning to execution, ensuring optimal ROI and brand visibility.</span></span></div>
	</li>
	<li data-end="1128" data-start="1018">
	<div data-end="1128" data-start="1020"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work closely with analytics teams to monitor, analyze, and optimize key performance metrics across channels.</span></span></div>
	</li>
</ul>
</li>
<li data-end="1435" data-start="1132">
<div data-end="1165" data-start="1134"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1165" data-start="1134">Scaling Ancillary Channels:</strong></span></span></div>

<ul data-end="1435" data-start="1168">
	<li data-end="1307" data-start="1168">
	<div data-end="1307" data-start="1170"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Identify, test, and scale ancillary marketing channels to support and drive incremental user acquisition, engagement, and revenue growth.</span></span></div>
	</li>
	<li data-end="1432" data-start="1310">
	<div data-end="1432" data-start="1312"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Collaborate with cross-functional teams to integrate marketing initiatives with overall product and business strategies.</span></span></div>
	</li>
</ul>
</li>
<li data-end="1726" data-start="1436">
<div data-end="1474" data-start="1438"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1474" data-start="1438">Campaign Management &amp; Execution:</strong></span></span></div>

<ul data-end="1726" data-start="1477">
	<li data-end="1592" data-start="1477">
	<div data-end="1592" data-start="1479"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Plan, execute, and optimize digital campaigns across multiple channels while ensuring consistent brand messaging.</span></span></div>
	</li>
	<li data-end="1723" data-start="1595">
	<div data-end="1723" data-start="1597"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Utilize data-driven insights to refine channel strategies, manage budgets, and ensure that each campaign achieves its targets.</span></span></div>
	</li>
</ul>
</li>
<li data-end="2111" data-start="1727">
<div data-end="1759" data-start="1729"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1759" data-start="1729">Collaboration &amp; Reporting:</strong></span></span></div>

<ul data-end="2111" data-start="1762">
	<li data-end="1883" data-start="1762">
	<div data-end="1883" data-start="1764"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Report directly to the founders, providing regular updates and strategic recommendations based on performance analysis.</span></span></div>
	</li>
	<li data-end="2006" data-start="1886">
	<div data-end="2006" data-start="1888"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work in tandem with product, sales, and content teams to ensure the marketing strategy is aligned with business goals.</span></span></div>
	</li>
	<li data-end="2111" data-start="2009">
	<div data-end="2111" data-start="2011"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Keep abreast of digital marketing trends and emerging best practices to maintain a competitive edge.</span></span></div>
	</li>
</ul>
</li>

</ul> <div data-end="2155" data-start="2118"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2155" data-start="2122">Qualifications &amp; Requirements</strong></span></span></div> <ul data-end="3228" data-start="2157"> <li data-end="2260" data-start="2157"> <div data-end="2188" data-start="2159"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2186" data-start="2159">Educational Background:</strong></span></span></div>

<ul data-end="2260" data-start="2191">
	<li data-end="2260" data-start="2191">
	<div data-end="2260" data-start="2193"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Must be an alumnus from a premier institute (IIT or NIT preferred).</span></span></div>
	</li>
</ul>
</li>
<li data-end="2553" data-start="2262">
<div data-end="2281" data-start="2264"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2279" data-start="2264">Experience:</strong></span></span></div>

<ul data-end="2553" data-start="2284">
	<li data-end="2364" data-start="2284">
	<div data-end="2364" data-start="2286"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Demonstrable expertise in growth marketing, SEO, and/or performance marketing.</span></span></div>
	</li>
	<li data-end="2475" data-start="2367">
	<div data-end="2475" data-start="2369"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Proven track record in scaling ancillary channels, with quantitative achievements to showcase your impact.</span></span></div>
	</li>
	<li data-end="2553" data-start="2478">
	<div data-end="2553" data-start="2480"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Hands-on experience managing and optimizing LinkedIn marketing campaigns.</span></span></div>
	</li>
</ul>
</li>
<li data-end="3026" data-start="2555">
<div data-end="2585" data-start="2557"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2583" data-start="2557">Skills &amp; Competencies:</strong></span></span></div>

<ul data-end="3026" data-start="2588">
	<li data-end="2675" data-start="2588">
	<div data-end="2675" data-start="2590"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strong analytical skills with the ability to transform data into actionable insights.</span></span></div>
	</li>
	<li data-end="2787" data-start="2678">
	<div data-end="2787" data-start="2680"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Proficient in using marketing analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, SEMrush).</span></span></div>
	</li>
	<li data-end="2916" data-start="2790">
	<div data-end="2916" data-start="2792"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Excellent communication and project management skills, with a collaborative approach to working with cross-functional teams.</span></span></div>
	</li>
	<li data-end="3026" data-start="2919">
	<div data-end="3026" data-start="2921"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">A proactive, experimental mindset capable of driving continuous improvement in all marketing initiatives.</span></span></div>
	</li>
</ul>
</li>
<li data-end="3228" data-start="3028">
<div data-end="3058" data-start="3030"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="3056" data-start="3030">Additional Attributes:</strong></span></span></div>

<ul data-end="3228" data-start="3061">
	<li data-end="3148" data-start="3061">
	<div data-end="3148" data-start="3063"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Entrepreneurial spirit, with an ability to adapt in a fast-paced startup environment.</span></span></div>
	</li>
	<li data-end="3228" data-start="3151">
	<div data-end="3228" data-start="3153"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Creative thinker who can balance innovative ideas with practical execution.</span></span></div>
	</li>
</ul>
</li>

</ul>