Content Strategy and Creation: • Manage social media pages for all of Pee Safe’s brands • Develop and implement a comprehensive content strategy aligned with the brand's goals. • Create engaging and relevant content for various social media platforms. • Ensure consistency in messaging and brand voice across all content. Audience Engagement and Growth: • Increase the brand's social media presence and reach. • Foster engagement with the audience through likes, comments, shares, and other interactions. • Implement strategies to grow the follower base on all relevant social media channels. Community Management: • Monitor and respond to comments, messages, and mentions on social media channels. • Build and nurture a positive online community around the brand. • Handle customer inquiries and complaints effectively and in a timely manner. Analytics and Reporting: • Track and analyze key performance metrics (e.g., engagement, reach, conversions). • Provide regular reports on social media performance and insights. • Use analytics to refine and optimize social media strategies. Campaign Management: • Plan and execute social media campaigns aligned with marketing objectives. • Monitor the performance of campaigns and make real-time adjustments as needed. • Collaborate with other teams to integrate social media into broader marketing initiatives. Influencer Collaboration: • Identify and collaborate with influencers and brand advocates. • Manage relationships with influencers and ensure alignment with brand values. • Measure the impact of influencer collaborations on brand awareness and engagement. Stay Informed on Industry Trends: • Stay up-to-date with industry trends, social media algorithms, and best practices. • Implement new features and tools on social media platforms to enhance the brand's presence. Crisis Management: • Develop and implement crisis communication plans for social media. • Respond quickly and appropriately to any negative situations or controversies on Social Media