Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Job Title: GTM (Go-To-Market) Manager</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Location:</b> Mumbai -WFO<br />
<b>Company:</b> Sanctuari Platform Pvt. Ltd.<br />
<b>Experience Required:</b> 2–5 years (with 1–2 early-stage startup brand experiences preferred)<br />
<b>Industry:</b> InsurTech / RiskTech / SaaS</span></span></span></p>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>About Sanctuari</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Sanctuari is India's pioneering AI-powered Risk Intelligence and Insurance Platform. We combine intelligent risk analysis, advisory, and insurance distribution into one seamless experience for brokers, MSMEs, schools, and businesses. From risk insights to insurance placement—Sanctuari is your growth engine with protection built-in.</span></span></span></p>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Role Overview</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">We are hiring a <b>Go-To-Market (GTM) Manager</b> to own and execute strategic initiatives across product launches, user acquisition, partnerships, and digital campaigns. The ideal candidate has strong hands-on experience in early-stage startups, understands digital marketing and sales operations, and can activate high-performance acquisition and growth channels.</span></span></span></p>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities</b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>1. GTM Strategy & Launch Execution</b></span></span></span></p>
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<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Design, plan, and execute GTM strategies for product features, lead marketplace rollouts, risk advisory modules, and new regional entries.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Identify core value propositions per user segment (brokers, SMEs etc.) and localize messaging accordingly.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Own timelines, milestone tracking, and feedback loops during launches.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>2. Digital Marketing & Channel Activation</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Launch and manage performance marketing campaigns (Google, LinkedIn, Meta, WhatsApp) to generate B2B leads and traffic.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Optimize inbound and outbound funnels, landing pages, and retargeting workflows.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Activate content and social channels to position Sanctuari as a thought leader in InsurTech and RiskTech.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>3. Partnership Development</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Build and manage partnerships with brokers, SaaS resellers, aggregators, and complementary platforms.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Activate co-branded GTM campaigns and referral-led growth strategies.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Draft and execute partner onboarding workflows and track performance KPIs.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>4. Customer & Channel Onboarding</b></span></span></span></p>
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<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work with the product and Sales teams to enable smooth onboarding experiences for advisors, brokers, and enterprises.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Design onboarding journeys for different subscription models and lead marketplace access.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>5. Sales Ops & Enablement (0–1 Year Experience)</b></span></span></span></p>
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<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Support sales reporting, CRM hygiene, deal tracking, and documentation of pipeline health.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Assist in defining and tracking sales KPIs across partner acquisition and retention.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Prepare sales collateral, presentations, and email templates for scale.</span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>6. Analytics, Feedback & Optimization</b></span></span></span></p>
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<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Monitor campaign and GTM performance using tools like Google Analytics, HubSpot, or Mixpanel.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Collect feedback from the field and iterate on positioning, pricing, or onboarding as needed.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Maintain reporting dashboards for management on growth metrics.</span></span></span></span></li>
</ul>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>What We’re Looking For</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">2–5 years of work experience, with at least 1–2 roles at early-stage startups that launched new products or markets.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Hands-on digital marketing and channel activation experience.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Exposure to partnership development and ecosystem growth.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">0–1 year experience in sales operations or related functions is a plus.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Clear communicator with strong analytical, coordination, and storytelling skills.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Prior experience in SaaS, marketplaces, InsurTech, FinTech, or B2B product environments is a plus.</span></span></span></span></li>
</ul>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Nice to Have</b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Experience with tools like HubSpot, Notion, Webflow, LinkedIn Ads, Meta Ads Manager, Mixpanel, or Retool.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Understanding of lead generation workflows and B2B funnel economics.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Familiarity with insurance, compliance, or B2B SaaS growth models.</span></span></span></span></li>
</ul>
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<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Why Join Sanctuari?</b></span></span></span></p>
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<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Build the future of AI-driven risk and insurance from the ground up.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Work with passionate founders and own outcomes, not just tasks.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Flexible work culture, ownership-first mindset, and impactful problems to solve.</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Be part of a platform transforming how India protects its businesses.</span></span></span></span></li>
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