Powered by
The company is building India's first global sports company by integrating world-class product innovation, manufacturing excellence, iconic brands, and a comprehensive retail ecosystem. It focuses on creating category-defining products and experiences for athletes and consumers, with a vision to build businesses with global ambition.
Its integrated sportswear ecosystem includes:
Manufacturing: One of India's largest sports footwear manufacturers, producing for global brands.
Consumer Brands: Building and expanding international and homegrown sports brands across multiple markets.
Multi-brand Retail: Developing premium multi-brand sports retail concepts, offering Indian consumers a curated selection and world-class retail experiences.
The Associate Director: People & Culture – Retail will lead the Retail People & Culture agenda across an expanding portfolio of retail concepts and brands. The role is responsible for building a high-performing retail organization with the right talent, strong customer orientation, consistent training, and robust people governance nationwide.
The position requires a strategic leader who can drive people productivity, engagement, retention, and performance while fostering a customer-first culture.
Own and execute the Retail People & Culture strategy across all retail concepts and stores.
Lead end-to-end hiring for store teams, including Store Managers, Assistant Managers, and frontline retail staff.
Build strong retail talent pipelines to support rapid store expansion across India.
Design and implement retail training and capability programs covering customer experience, selling skills, product knowledge, leadership, and brand experience.
Foster a strong customer-first culture throughout the retail organization.
Partner with Retail Business Heads to enhance people productivity, engagement, retention, and performance.
Establish consistent people processes, policies, compliance, and governance across the retail network.
Drive effective onboarding and induction programs for frontline teams across multiple brands and formats.
Develop career paths, succession plans, and internal mobility opportunities for retail talent.
Track and improve key retail people metrics, including attrition, hiring turnaround time (TAT), productivity, training effectiveness, and employee engagement.
Conduct regular store visits and people audits to identify on-ground challenges and ensure consistent execution.
Collaborate with business leaders to identify people-related issues and opportunities across markets and implement timely interventions.
Build and scale a strong Retail People & Culture team as the business grows.
10 to 14 years of experience in Retail HR or People & Culture, preferably with large retail networks.
Proven experience managing frontline, store, and regional retail populations across multiple cities.
Strong expertise in retail hiring, training, employee engagement, and people governance.
Deep understanding of customer-centric retail environments and frontline capability building.
Experience working with multiple brands, formats, or retail concepts is preferred.
Excellent leadership, communication, and interpersonal skills.
Ability to manage a high-travel, high-ownership role with a hands-on approach.
A Bachelor's degree in Human Resources, Business Administration, or a related field. Advanced degrees or HR certifications are advantageous.
Experience in multi-brand retail environments.
Strong analytical skills to track and improve people metrics.
Ability to build and lead diverse teams in a fast-paced, expanding retail network.
Proficiency in designing and delivering training programs tailored to retail operations.
10 to 14 years of relevant experience in Retail HR or People & Culture roles.
Experience managing large-scale retail operations and diverse teams across multiple locations.
Location: Bangalore.
Requires extensive travel to retail locations across India.
Involves working in a dynamic, fast-growing retail environment with multiple brands and store formats.
High ownership and on-ground presence are essential to building teams and culture consistently.