Influencer Marketing Lead

About Theater.xyz

Theater.xyz is a dynamic and rapidly growing fashion startup based in India. Our mission is to create India’s best design-led, mass-premium western fashion company. We are building a culturally relevant, design-first fashion brand powered by creators, community, and sharp storytelling.

Role Overview

We are seeking an experienced Influencer Marketing Lead who can own and drive the entire influencer marketing strategy end-to-end. The ideal candidate should have hands-on experience in managing online campaigns, offline/BTL activations, barter and paid collaborations, and building long-term creator relationships.

This role requires both strategic thinking and strong execution capabilities.

Key Responsibilities

1. Strategy & Planning

• Develop and execute the overall influencer marketing strategy aligned with brand and business goals.

• Identify key creator categories, audience segments, and campaign objectives.

• Plan monthly, quarterly, and seasonal influencer calendars.

• Allocate and manage influencer budgets effectively.

2. Online Campaign Management

• Plan and execute digital influencer campaigns across Instagram, YouTube, and emerging platforms.

• Manage paid collaborations, performance-based campaigns, and affiliate partnerships.

• Execute barter campaigns at scale while maintaining brand positioning.

• Track campaign performance (reach, engagement, ROI, conversions) and optimize accordingly.

• Work closely with performance marketing and content teams for amplification.

3. Offline & BTL Campaigns

• Conceptualize and execute BTL influencer activations.

• Manage influencer participation in events, store launches, pop-ups, and experiential marketing initiatives.

• Coordinate with on-ground vendors and teams for seamless execution.

• Ensure offline campaigns are integrated with digital amplification.

4. Relationship & Talent Management

• Build and nurture long-term relationships with influencers, agencies, and managers.

• Negotiate commercial terms for both barter and paid campaigns.

• Maintain influencer database and performance tracking.

• Identify upcoming and emerging creators relevant to the brand.

5. Creative & Content Oversight

• Provide creative direction to influencers aligned with brand aesthetics.

• Review content briefs and ensure high-quality output.

• Collaborate with internal creative and marketing teams for cohesive storytelling.

• Bring innovative campaign ideas that drive cultural impact.

Requirements

• 3–6 years of experience in influencer marketing (fashion/lifestyle preferred).

• Strong experience in both online and offline (BTL) campaign execution.

• Hands-on experience in managing paid, barter, and hybrid collaborations.

• Strong negotiation and communication skills.

• Creative mindset with strong aesthetic sensibility.

• Ability to independently build and execute strategy.

• Experience working with budgets and ROI tracking.

• Highly organized and execution-focused.