Performance Marketing Manager JD

Location - Hybrid in Bengaluru

About Factors.ai

Factors.ai is a B2B marketing analytics and attribution platform that helps revenue teams understand

which campaigns and touchpoints drive pipeline and revenue. The platform unifies marketing and sales

data provides clear attribution insights and helps teams optimise spend improve ROAS and make faster

data driven decisions

Role Overview

We are looking for a performance marketing professional with 3+ years of experience in B2B SaaS. The

ideal candidate has strong expertise in Google Ads and LinkedIn Ads and can run campaigns end to end.

Experience with Meta Ads and copywriting is a strong plus. The candidate should be managing a spend

of around 100k dollars and must be comfortable running campaigns for the US market

Key Responsibilities

• Manage end to end performance marketing across Google Ads and LinkedIn Ads

• Plan allocate and optimise a monthly performance budget of approx 100k dollars

• Build and optimise campaigns focused on US based demand generation

• Create keyword strategies audience segmentation and funnel based targeting

• Write ad copies landing page briefs and testing variations

• Run experiments across creatives messaging and audiences

• Collaborate with product marketing and sales to align messaging with ICP needs

• Track performance and present weekly and monthly insights on spend CAC and ROI

• Maintain clean dashboards and ensure accurate attribution using tools

• Stay updated on new ad formats platform changes and best practices

Must Have Experience

• 3-8 years in performance marketing for B2B SaaS

• Strong hands on experience with Google Ads and LinkedIn Ads

• Experience managing budgets of approx 100k dollars

• Experience running campaigns for the US market

• Strong analytical skills and comfort with dashboards and attribution tools

• Ability to write clear and effective ad copy

Good to Have

• Experience with Meta Ads

• Experience working on landing page structures and conversion messaging

• Familiarity with attribution platforms such as Factors.ai

Location and Work Model

• Hybrid role based in Bengaluru