Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Job description – Digital Marketing Analyst</span></span></span></p>
<p style="margin-bottom:11px"> </p>
<p style="margin-top:10px; margin-bottom:10px"><span style="font-size:11pt"><span style="line-height:13.5pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif"><span style="color:black"><span style="text-transform:uppercase">SUMMARY</span></span></span></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">To provide result-oriented insights and analysis on the marketing activities designed to meet business needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision.</span></span></span></span></span></span></span></li>
</ul>
<p style="margin-top:10px; margin-bottom:10px"><span style="font-size:11pt"><span style="line-height:13.5pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif"><span style="color:black"><span style="text-transform:uppercase">ROLE</span></span></span></span></span></span></span></p>
<ul>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Arial",sans-serif"><span style="color:#2a1b49">A Digital Marketing Analyst, responsible for creatively handling various online marketing tools, like websites and blogs. S/He will work with different teams to coordinate our marketing, advertising and promotional activities to promote our business and increase engagement.</span></span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px; margin-left:48px"> </p>
<p style="margin-top:10px; margin-bottom:10px"><span style="font-size:11pt"><span style="line-height:13.5pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif"><span style="color:black"><span style="text-transform:uppercase">AUTHORITY</span></span></span></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Taking actions to correct any problems</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Monitoring financial data</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Informing customers and visitors on needed information</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Budget Management</span></span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"> </p>
<p style="margin-left:24px; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:16.5pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif"><span style="color:#2a1b49">RESPONSIBILITY</span></span></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Providing the marketing performance measurements, reporting, and analysis required to improve marketing program results for associated business decisions through detailed analysis of the digital behavior of prospects and customers</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Develop, maintain, and analyze standardized reporting dashboards providing data driven insights to monitor/evaluate marketing, lead generation and sales funnels, and present recommendations to improve performance</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Ensure all marketing channels, execution tactics, and promotions are tracked, identifying and developing options to improve conversion, and ensuring the accuracy of the analytics by validating the data collected</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Translating quantitative data into actionable recommendations to meet business objectives, marketing goals and measurements, in easy to follow narratives and storytelling</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Regularly reviewing dashboards with marketing leadership providing performance updates and summaries</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Support monthly and quarterly reviews with cross-organizational teams to support continued improvements for integrated demand marketing</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Serve as the primary marketing Salesforce resource, providing support to marketing in their use of Salesforce</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Assist in developing marketing initiatives to increase relevant digital traffic, improve conversion rate, and generate qualified leads</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Work with marketing team to identify, track and report KPIs</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Stay current on latest trends in web-based analytics, business intelligence tools and web development</span></span></span></span></span></span></span></li>
</ul>
<p style="margin-left:48px; margin-bottom:11px"> </p>
<p style="margin-left:24px; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:16.5pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif"><span style="color:#2a1b49">REQUIREMENTS</span></span></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">3-5 years of proven work experience as a Digital Marketing Analyst or Digital marketing manager</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Experience with Big Query, Data Studio Reports</span></span> </span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">3-5 years as a power user with Salesforce, Marketo (Eloqua, Pardot, or similar), analytics tool (Tableau, PowerBI, or similar), SQL, Google Analytics, Microsoft Excel and PowerPoint</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Solid understanding of performance marketing, conversion, and online customer acquisition</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Strong analytical skills and data-driven thinking. </span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Experience working with tagging technologies (Like Adobe DTM, Tealium, or GTM) is required</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer etc.</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Experience working on HTML, CSS, and JavaScript</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Familiarity with web analytics methodologies - experimentation and testing, A-B and Multivariate testing, Landing pages, Search Engines</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Prior experience of web analytics and reporting would be preferred</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Excellent analytical and project management skills</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">An ability to multitask and perform under tight deadlines</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">SEO & PPC experience will be an added advantage</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Knowledge of ranking factors and search engine algorithms.</span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Strong understanding of the digital marketing platforms</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="color:#2a1b49"><span style="line-height:16.5pt"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="font-family:"Arial",sans-serif">Up-to-date with the latest trends and best practices in SEO & PPC.</span></span></span></span></span></span></span></li>
</ul>
<p style="margin-left:24px; margin-bottom:11px"> </p>
