To provide result-oriented insights and analysis on the marketing activities designed to meet business needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision.
ROLE
A Digital Marketing Analyst, responsible for creatively handling various online marketing tools, like websites and blogs. S/He will work with different teams to coordinate our marketing, advertising and promotional activities to promote our business and increase engagement.
AUTHORITY
Taking actions to correct any problems
Monitoring financial data
Informing customers and visitors on needed information
Budget Management
RESPONSIBILITY
Providing the marketing performance measurements, reporting, and analysis required to improve marketing program results for associated business decisions through detailed analysis of the digital behavior of prospects and customers
Develop, maintain, and analyze standardized reporting dashboards providing data driven insights to monitor/evaluate marketing, lead generation and sales funnels, and present recommendations to improve performance
Ensure all marketing channels, execution tactics, and promotions are tracked, identifying and developing options to improve conversion, and ensuring the accuracy of the analytics by validating the data collected
Translating quantitative data into actionable recommendations to meet business objectives, marketing goals and measurements, in easy to follow narratives and storytelling
Regularly reviewing dashboards with marketing leadership providing performance updates and summaries
Support monthly and quarterly reviews with cross-organizational teams to support continued improvements for integrated demand marketing
Serve as the primary marketing Salesforce resource, providing support to marketing in their use of Salesforce
Assist in developing marketing initiatives to increase relevant digital traffic, improve conversion rate, and generate qualified leads
Work with marketing team to identify, track and report KPIs
Stay current on latest trends in web-based analytics, business intelligence tools and web development
REQUIREMENTS
3-5 years of proven work experience as a Digital Marketing Analyst or Digital marketing manager
Experience with Big Query, Data Studio Reports
3-5 years as a power user with Salesforce, Marketo (Eloqua, Pardot, or similar), analytics tool (Tableau, PowerBI, or similar), SQL, Google Analytics, Microsoft Excel and PowerPoint
Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
Strong analytical skills and data-driven thinking.
Experience working with tagging technologies (Like Adobe DTM, Tealium, or GTM) is required
Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer etc.
Experience working on HTML, CSS, and JavaScript
Familiarity with web analytics methodologies - experimentation and testing, A-B and Multivariate testing, Landing pages, Search Engines
Prior experience of web analytics and reporting would be preferred
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
SEO & PPC experience will be an added advantage
Knowledge of ranking factors and search engine algorithms.
Strong understanding of the digital marketing platforms
Up-to-date with the latest trends and best practices in SEO & PPC.
