Director – Marketing & Communications | Scrabble

Posted on February 23, 2026

Job Description

Gynoveda is seeking a Director – Marketing & Communications to build and lead a world-class traditional media demand-generation engine across 200+ clinics nationwide — a capital-accountable, outcome-driven leadership role reporting directly to the Founders.

Key objectives — first 6–12 months:

Design the full attribution and reporting architecture for traditional media (TV, Print, OOH).
Launch controlled pilots in select markets; iterate rapidly using data-driven creative A/B testing.
Build the traditional media playbook and transition all media-plan sign-offs from Founders to this role within 6–9 months.
Demonstrate measurable revenue contribution and CAC improvement from offline channels.
Build internal content, creative and execution capability under a Head of Content with a 20+ person team.