As an Entrepreneur in Residence (EIR) specializing in Digital Marketing and Category Growth, you will assume
a pivotal leadership role in driving our company’s strategic initiatives to expand market reach and grow
revenue streams for our D2C products in Point-of-Care diagnostics space. You will collaborate closely with
senior management to craft and execute comprehensive strategies that encompass digital marketing, customer
acquisition, retention, and sales conversion across retail and ecommerce channels.
You will be required to develop integrated / omnichannel digital marketing strategies to enhance brand
awareness and drive customer acquisition through ecommerce marketplaces and own D2C platform.
You are expected to not only come up with creative ideas / campaigns to generate customer demand, but also
achieve targeted ROAS. You will have to implement data-driven approaches to optimize product listings,
pricing strategies, and promotional campaigns across all platforms.