B2B Alliance Manager | Scrabble
Posted on December 14, 2023
Job Description
<div>Perfora is a unique and innovative digital-first brand that is disrupting the oral care category.<br />
Launched in August 2021, the brand has grown 100 times in scale over the last 24 months.<br />
Perfora is building holistic oral care solutions to elevate everyday oral care for Indian<br />
consumers.<br />
Perfora is seeking a dynamic and results-oriented B2B Alliance Manager to lead the<br />
development and management of strategic alliances within multiple channels, including<br />
dental channel partners, corporate gifting, and HoReCa.</div>
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<div>Key Responsibilities:<br />
Create comprehensive alliance strategies for each channel, including dental, corporate<br />
gifting, and HoReCa.<br />
Define goals, objectives, and key performance indicators (KPIs) for each channel.<br />
Identify and target potential partners within the dental industry, corporate gifting<br />
companies, and HoReCa establishments.<br />
Build and nurture relationships with key stakeholders in each channel.<br />
Assess product-market fit within each channel and adapt strategies accordingly.<br />
Collaborate with cross-functional teams to ensure product alignment with partner needs.<br />
Maintain a detailed database of channel partners, including contact information and<br />
performance metrics.<br />
Monitor and track sales driven through partners to ensure targets are met.<br />
Ensure timely receipt of payments and commissions from channel partners.<br />
Collaborate with finance and operations teams to streamline payment processes.<br />
Work closely with the marketing team to develop channel-specific marketing and<br />
promotional materials.<br />
Coordinate marketing efforts to maximize visibility and sales within each channel.<br />
Gather feedback from partners and end customers to identify opportunities for<br />
improvement.<br />
Provide recommendations for enhancing product offerings and partnership strategies.</div>
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<div>Qualifications<br />
Bachelor's degree in business, marketing, or a related field.<br />
Proven experience in B2B sales and alliance management, preferably across multiple<br />
channels.<br />
Excellent communication and interpersonal skills.<br />
Ability to build and maintain relationships with key stakeholders in diverse sectors.<br />
Demonstrated ability to meet and exceed sales targets.</div>
<div> Strong organizational and project management skills.<br />
Experience in team management and leadership.</div>
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