Graphic Designer & Content Creator

Company Overview

Unbound is a modern men's performance and personal care brand built for men who want to look good, feel good, and perform better. The company creates content at the intersection of grooming, fitness, wellness, culture, and performance. As an early-stage startup, speed, creativity, and ownership are as important as technical skills.

Job Summary

The Graphic Designer & Content Creator will be responsible for bringing the Unbound brand to life across various platforms and formats including social media, performance marketing, websites, and video content. The role emphasizes a blend of strong design fundamentals and AI-powered creative workflows to enhance content creation efficiency.

Responsibilities

• Design & Brand

  • Create high-quality static creatives for social media, websites, emails, WhatsApp, performance ads, and marketplace listings.
  • Design landing pages, promotional campaigns, product launches, and brand assets.
  • Ensure consistency across all brand touchpoints.
  • Support packaging, retail, and merchandise design projects.

• Video & Motion Content

  • Edit short-form videos, reels, founder content, user-generated content, and product films.
  • Create motion graphics, animated text overlays, and social-first content.
  • Repurpose long-form content into multiple short-form assets.
  • Work with influencers and creators to polish and optimize content.

• AI-Powered Creative Production

  • Use AI tools to accelerate content creation, ideation, and production.
  • Generate visual concepts, mood boards, storyboards, and campaign ideas using AI.
  • Explore new workflows that improve speed without compromising quality.

• Performance & Growth Creative

  • Design high-converting creatives for Meta, Google, YouTube, and marketplaces.
  • Create multiple creative variations for testing.
  • Understand direct-response principles and conversion-focused design.

Qualifications

• 2–5 years of experience in graphic design, content creation, or creative production.
• Strong portfolio demonstrating both static and video work.
• Excellent visual storytelling skills.
• Strong English communication and presentation skills.
• Ability to write basic copy, headlines, and hooks is a bonus.
• Highly organized and capable of managing multiple projects simultaneously.
• Comfortable working in a fast-moving startup environment.
• Passion for fitness, wellness, lifestyle, sports, or men's grooming is a plus.

Preferred Skills

• Familiarity with design software: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro (preferred), and Adobe After Effects (preferred).
• Experience with modern creative tools: Canva, Midjourney, Gamma, ChatGPT, Runway, Kling, Sora (or equivalent AI video tools), CapCut, and Figma.
• Understanding of advertising and content tools, particularly Meta Ads Creative Best Practices.
• Knowledge of content formats for Instagram, YouTube, LinkedIn, and TikTok.
• Basic understanding of analytics and content performance metrics.

Experience

• 2–5 years of experience in graphic design and content creation.

Environment

This position is based in Gurgaon and follows a hybrid work model.

Salary

Salary details are not specified.

Growth Opportunities

Potential opportunities to influence the creative direction of the company and shape the future of modern brand-building.

Benefits

• High ownership, rapid learning, and significant creative freedom.