<div>Drive high ROI for AppsForBharat&#39;s Pooja &amp; Chadava categories through efficient execution and scaling of performance marketing campaigns across Google, Meta, and other digital platforms.</div> <div>● Meticulously monitor campaign performance and continuously optimize using various data cuts and in-depth analyses.</div> <div>● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership team for informed decision-making.</div> <div>● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to enhance effectiveness and derive actionable insights.</div> <div>● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business, and Analytics functions to ensure seamless execution.</div> <div>● Proactively identify growth opportunities through rigorous research and data evaluation, proposing innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new marketing opportunities in alignment with organizational objectives.</div>