<div>The candidate will be responsible for the D2C and E-commerce Digital Growth and<br /> Marketing function of the business, along with building and managing the growth team.<br /> The role is based in Bangalore.</div> <div>Key Responsibilities:<br /> ● Growth (performance) marketing on D2C and marketplace channels:-<br /> a. Drive overall revenue growth on D2C and marketplaces<br /> b. D2C<br /> i. First time customer acquisition:<br /> 1. Determine targets and allocate budgets for performance<br /> marketing spends<br /> 2. Lead the team to develop creatives, audiences and campaigns<br /> to execute and achieve targets<br /> 3. Spends to be executed on (but not limited to) Google, Meta,<br /> affiliates, influencers etc<br /> 4. Work with data and analytics teams to implement best<br /> measurement frameworks, mine deeper insights and run A/B<br /> and multivariate tests to iterate into new ideas</div> <div>ii. Repeat customer marketing<br /> 1. Deliver customer delight through on-site and off-site<br /> interventions:-<br /> 2. Conceptualize and execute campaigns using CRM over<br /> channels like SMS / Email / Whatsapp</div> <div>c. Marketplace<br /> i. Mange budgets, targets and executions for sales on marketplaces<br /> including (but not limited to) amazon, flipkart, cred, big basket, firstcry,<br /> etc</div> <div>● CRO (Conversion Rate optimization)</div> <div>a. Handle all activities that will help in increased conversions such as (but not<br /> limited to) page speed, product page listing etc</div> <div>● Marketplace optimizations<br /> a. Ensure listings on marketplaces are optimized, prices are uniform, deals /<br /> offers are consistent</div> <div>● Work with operations team to plan and allocate stock to various channels<br /> ● Work closely with digital agencies to increase conversions, cross-sell, drive platform<br /> specific influencer activities, and focus on upselling to increase the customer<br /> engagement via multiple digital channels<br /> ● Reporting<br /> a. Daily / weekly / monthly reporting formats to be executed<br /> ● Support with new product development</div> <div>Skills &amp;amp; experience we are looking for:<br /> ● 8-12 years of performance marketing experience in D2C and e-commerce<br /> organizations<br /> ● Ability to create monthly and quarterly sales plans and budgets needed to execute<br /> them.<br /> ● Strong knowledge and experience of running ads on the Meta, Google, AMS and<br /> other marketing place platforms (Jiomart, CRED, Flipkart, Firstcry etc) with the<br /> objective being to drive traffic and generate purchase conversions<br /> ● Working experiencer of influencer marketing campaigns &ndash; from conceptualizing to<br /> executing to reporting<br /> ● A customer centric approach that will help creating end to end online customer<br /> journey<br /> ● Strong command over writer and spoken Engligh<br /> ● Working knowledge of SEO<br /> ● Advanced knowledge of MS Office and Google suite of products<br /> ● Strength working with cross functional teams in a high growth environment</div> <div>Why work with us:</div> <div>● You will be part of our founding team and be responsible for the most important<br /> mandate of the company.<br /> ● A unique opportunity to build a nascent category in India that has a large TAM.<br /> ● We genuinely care for what we&rsquo;re doing and your work will help leave a more<br /> sustainable footprint for our planet.<br /> ● The opportunity to generate personal wealth as this role comes with ESOPs<br /> ● The chance to work with a small and dedicated team who care for what we&rsquo;re<br /> doing.<br /> ● A higher learning curve which will help you hone your skills even more.</div> <div>ABOUT US:<br /> Born Good is a digital first FMCG brand with a core mission to enable people contribute to<br /> the planet in a small yet significant way. Born Good products are USDA certified and plant-<br /> based. They are effective cleaners that are 100% safe and non-toxic. We are a funded<br /> startup and backed up RPSG Ventures.<br /> www.borngood.in</div>