Senior Business Development / GTM Professional

Company Overview

Not specified.

Job Summary

We are seeking a Senior Business Development / GTM (Go-To-Market) professional to lead the build and scaling of the company's US market presence from the ground up. This role involves defining the US Ideal Customer Profile (ICP), testing channels and messaging, building a qualified pipeline, and creating a scalable sales playbook. The successful candidate will work closely with the Founder, take ownership of revenue outcomes, and shape the future US sales strategy. The company is currently generating approximately $250K ARR with an ambition to reach $750K ARR as it expands in the US.

Responsibilities

• Build the US GTM Motion

  • Define the ideal customer profile, segments, personas, and target accounts for the US market.
  • Understand how US finance and business leaders evaluate B2B SaaS solutions.
  • Identify outbound channels and acquisition strategies.
  • Develop, test, and optimize messaging that resonates with senior decision-makers.
  • Continuously experiment and refine the GTM approach.

• Build Qualified Pipeline

  • Own outbound business development efforts for the US.
  • Identify and engage senior decision-makers across target accounts.
  • Generate and qualify SQLs (Sales Qualified Leads).
  • Drive high-quality meetings and opportunities.
  • Collaborate with the sales team to advance opportunities through the funnel.
  • Develop a predictable pipeline engine for the US market.

• Own the Funnel & Metrics

  • Understand and manage the entire sales funnel: Leads → SQLs → Meetings → Opportunities → Pipeline → Revenue.
  • Track and improve key metrics including SQL generation, meeting conversion, opportunity conversion, pipeline generated, revenue contribution, channel performance, and outbound effectiveness.
  • Focus on data-driven improvements rather than activity volume alone.

• Build the US Sales Playbook

  • Document and create a repeatable framework for US sales activities.
  • Define ICP, buyer personas, outreach strategies, messaging, qualification frameworks, conversion benchmarks, high-performing channels, and workflows.
  • Develop scalable processes that can be inherited by future US sales hires.

Qualifications

• 8–12 years of experience in Business Development, Sales, GTM, or Revenue roles.
• Proven track record of building business in the US market.
• Strong B2B SaaS experience.
• Experience selling into mid-market and/or enterprise customers.
• Deep understanding of US buyer behavior and sales cycles.
• Hands-on experience in building pipeline through outbound and business development.
• Strong knowledge of funnel, pipeline, and revenue metrics.
• Experience working in early-stage or high-growth startups.
• Ability to work independently without a ready-made playbook.
• Excellent communication and stakeholder management skills.
• Strong problem-solving skills and a builder’s mindset.
• Educational qualifications are not explicitly specified but typically a Bachelor’s degree or higher in relevant fields.

Preferred Skills

• Experience with scaling sales teams.
• Familiarity with US market segmentation and industry-specific nuances.
• Advanced skills in outbound sales strategies.
• Ability to experiment and adapt quickly.
• Strong analytical skills for metrics tracking and optimization.

Experience

• 8–12 years of relevant experience in business development, sales, or GTM roles.
• Demonstrated success in building US market presence from scratch.
• Experience working in early-stage or high-growth environments.

Environment

• The role involves remote work or in-office depending on company policy (location not specified).
• The candidate will work closely with the Founder and cross-functional teams.
• The environment is dynamic and entrepreneurial, emphasizing experimentation, ownership, and impact.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.